How to track email opens in campaigns

Open tracking shows which recipients opened your campaign emails. This guide covers how to turn it on, where to find your open rate, and how to check opens by sequence step and by recipient.

Open tracking can lower your deliverability, so read this guide before you turn it on.

How open tracking works

How to enable or disable open tracking

How to check your open rate

How to check opens for each sequence step

How to see which recipients opened your emails

How to filter recipients by opens

How open tracking works

Snov.io adds a small invisible image (a tracking pixel) to each email in the campaign. When the recipient's email app loads this image, Snov.io records an open.

With open data, you can:

• Send different follow-ups with the "Opened email" condition in your sequence
• Compare subject lines in A/B tests
• Get real-time notifications when a recipient opens your email

Email apps and security scanners can load the pixel automatically, so some recorded opens do not come from people.

How to enable or disable open tracking

Open and click tracking are off by default in new campaigns. To change the setting in a running campaign, pause it and open it in Edit mode first.

Go to Step 3: Sending options. In the Tracking section, turn the Track opens toggle on or off. Then click Save.

When you turn off open tracking, Snov.io removes the pixel from all future emails in this campaign.

You can also turn tracking on or off for a single email sent from a prospect's profile.

Keep Track opens off unless your sequence has an "Opened email" condition or you need open data in your reports.

How to check your open rate

Open the campaign from the campaign list and go to the Statistics tab.

The Email opens metric shows the share and the number of recipients who opened at least one email from the sequence.

Choose the period on the right: Week, Month, All time, or Custom period.

The open rate counts unique opens, so several opens by one recipient count as one.

To compare open rates across campaigns, check the Email opens column in the campaign list.

For totals across all campaigns and sender accounts, use the Reports dashboard.

Use open rate as a secondary signal and judge results by replies. To see what different open rates mean, see this guide.

How to check opens for each sequence step

On the Statistics tab, scroll down to Campaign steps. Each email in the sequence, and each A/B variant, shows its own open rate and number of opens.

Click the subject line to preview the email. This shows you which subject lines and follow-ups get opened and which ones get ignored.

How to see which recipients opened your emails

In Campaign steps, click the open rate next to an email, for example 100% (1).

Snov.io opens the Recipients tab with the recipients who opened that email.

To check a single recipient, go to the Recipients tab. The Email opens column shows how many times each recipient opened your emails.

How to filter recipients by opens

On the Recipients tab, click Filters. In the Email section, find Opens and choose how many opens a recipient should have: 0, 1+, or 3+. Then click Apply.

Combine opens with other filters to find the recipients you need.

For example, choose 3+ under Opens and 0 under Replies to see who opened your emails several times but did not answer.

Add the Campaign step filter to check only the recipients who reached a specific step.

To save the filtered recipients to a file, click Export.