- Offer coupons and discounts with a specific end date
- Use exit-intent technology
- Add a countdown timer to your emails
- Be transparent about your inventory
- Schedule follow-ups sooner than expected
- Remove obstacles to closing a sale
- Emphasize consequences if they don’t act now
- Never show panic or desperation
You have spent hundreds of dollars on crafting and developing your marketing campaign and trained the lifeblood of your company — your employees.
Now it’s time to start marketing your services. You advertise your product on your website, post the information about it on your social media accounts, and send emails to potential clients. But it’s been a week, and your leads, traffic, and client conversion are not as high as you have imagined.
That’s frustrating. You may begin to wonder what went wrong. You might also feel hopeless. You are only human, after all.
But taking a business path is never an easy journey. It’s challenging, and you would fail a hundred or even a thousand times before reaching the top.
Now, what are you going to do to make your advertising campaigns effective? What should you remove and add to your content?
Good question! Creating marketing content with a sense of urgency will give you the edge over the competition, help you have a broad market reach, increase your internet visibility, boost your web traffic, and even make you an industry leader.
In the 21st century, customer journeys are more complicated than ever before. The buying process takes multiple channels and is quite lengthy. Whether you use exit-intent popups, coupons, or other lead magnets, the strategic use of urgency will finally push your potential clients to take action and make a purchase.
How to create a sense of urgency for your prospective clients, though? Worry no more! Below, we present some of the strategies you can weigh in mind and follow. Without further ado, let’s begin!
Offer coupons and discounts with a specific end date
One of the most common ways to create a sense of urgency for your target customers is to offer coupons and discounts.
You may ask, “Many have tried them before, but only a few maximized their advantage. What’s the secret?” Well, the trick here is to specify when your discount coupons would end. It would increase web traffic, and client conversion would be higher than ever.
Another benefit of discount coupons is that they can generate customer loyalty. In fact, 68% of customers believe that coupons encourage them to trust a particular company and buy their products.
Discount coupons are also a sought-after solution for businesses that don’t have good client acquisition and soaring sales. Research has indicated that customers who use coupons typically spend around 46% more on average during checkout than those who do not. That would lead to a high ROI your company deserves.
What types of coupons or discounts should you try? Popular choices include a percentage-based discount, free shipping, and gift. Whatever you choose, make sure it will catch the attention of your clients. If it’s a gift, surprise your loyal customers with something useful that resonates with their expectations.
Use exit-intent technology
Your website receives good traffic. It’s easy to navigate. The loading speed is superb. The style and design are sophisticated and stunning.
But why does your client conversion get stagnant? What’s wrong?
Possibly, your website lacks a sense of urgency. Besides discounts and coupons, exit-intent technology is another go-to solution.
What is an exit-intent technology, though? It’s behavioral software designed to track every visitors’ mouse movement on a particular webpage, which helps marketers and businesses detect when a visitor is about to leave a website. The software will display a pop-up with a lead magnet that will persuade the user to stay and make a purchase.
When used correctly, an exit-intent technology can increase client conversion by around 46%, according to studies.
Apart from conversions, exit-intent technology is cost-effective and easy to set up. Even if you are a beginner or have a little background in exit-intent technology, don’t worry! It’s perfect for those who are less tech-savvy.
Besides, an exit-intent technology doesn’t require extensive and regular monitoring, which helps save your time and allows you to focus on other crucial aspects of your business.
Where and how to get started? One of the most important things to do is to make your pop-ups personal to stand apart from the rest. You can include visitors’ names and tailor your message to their interests. That’s why it’s necessary to know your target market well.
Also, work on your pop-up design. But don’t overdo it. Simply include minimal text, contrasting colors, readable fonts, and a compelling call to action.
Additionally, you can use appealing graphics and images to boost visitor engagement.
Add a countdown timer to your emails
Years have passed, but email marketing remains a top effective choice for small, medium-sized, and large businesses. There were approximately 3.9 billion email users in 2019 alone. And this number is estimated to grow to 4.3 billion by 2023.
It’s also believed that more than 293.6 billion emails are sent and received every day. That’s massive!
As a marketer, it’s your ultimate goal to increase the open rates of your emails.
Personalization can improve open rates by around 26%. Customization goes beyond making emails resonate with client’s requirements. Adding a countdown timer to your email marketing campaigns is an excellent idea.
There are two common ways to add a countdown timer to emails. You can either create an HTML timer or insert a countdown GIF image.
While both are useful, an HTML timer is tricky. But if you have an extra budget, you can leave this job to a coding professional.
On the other hand, GIF countdown timers are beginner-friendly and easy. All you have to do is use looped GIF animations. Once you find your preferred GIF, you can insert it into the Image block of your email. That’s it!
Be transparent about your inventory
You have offered coupons, invested in exit-intent technology, and added a countdown timer to your email.
Don’t be content with that. You know the competition is more demanding than ever before. So, you need to exert more effort to create constant internet visibility.
After discount coupons, exit-intent popup, and countdown timer, don’t forget to use scarcity marketing to your advantage.
A 1975 study found that it affects people’s perceptions. Researchers used two identical glass jars. The first one had two cookies, while the other one had 10. Guess what they found! Although the jars and cookies were the same, the participants gave a higher rating to the one with two cookies.
As a marketer, you can integrate this concept into any of your campaigns. The scarcer your service is, the more clients want it.
The simplest way to do that is to announce that you only have limited stock. Then, end the offer with a thought-provoking call to action.
You can visit Amazon and see how the platform puts pressure on its customers.
But you also have to be honest. Don’t just say you have limited stock when it’s not true. Remember, trust and respect are the foundations of a long-term business and client relationship.
Schedule follow-ups sooner than expected
It’s been a week or a month since you sent emails to your potential clients. But you have not received any response at all.
Some people may say you have to be patient and more willing to wait. That’s wrong, you don’t have to do that!
Creating a follow-up email should be your top priority.
Studies found that a follow-up message can increase the reply rate to 13%. That’s a good number already.
But don’t be pushy. If your follow-up email doesn’t work, you can send another email. If nothing happens as planned, your email marketing campaign is the problem.
Study and assess your message again. This time, make sure to personalize your offer. You can add the recipient’s name and emphasize a solution to your customer’s needs.
Instead of long sentences, keep them short, readable, and concise. Remember that long paragraphs won’t impress your target audience. Since people nowadays are busy and don’t have a long attention span, you can never go wrong with short emails.
You can also write an interesting preheader text, a summary text that follows your subject line. Give your audience the reason to view your campaign and make a purchase.
Check out this post to know more about creating an email that converts!
Remove obstacles to closing a sale
Acquiring leads is complicated. But closing a deal is even more challenging and stressful. There are many obstacles your team will encounter throughout the sales process.
For example, research has shown that approximately 42% of sales staff have a hard time creating a sense of urgency.
The trick here is to demonstrate to your prospects that you understand their challenges and provide them with a real solution. It’s also helpful to use some case study examples and detail the pros of your services. This way, the chance of purchase is higher.
Another challenge for marketers is how to get in touch with their prospects. If you experience the same thing, you are not alone, remember! But don’t feel at ease. Start earning the trust and attention of your buyers with customized and professional conversations.
Since billions of people are active on social media, you can connect with prospects using Facebook, Instagram, Twitter, YouTube, and other popular platforms. After that, regular monitoring should be observed.
What’s more, some prospects may struggle with your product or service price. If that’s the common concern of your marketing staff, you are targeting the wrong buyer.
Before sending your advertising campaigns, consider the budget of your buyers ahead of time. If you have taken it into consideration, but your prospects still don’t move on to the next sales funnel stage, this means they don’t understand the advantages of your services. If they show interest, don’t stop educating and nurturing these leads.
They will be ready to buy after some time. And all your efforts will be worth it.
Emphasize consequences if they don’t act now
Let’s say you provide discounts and coupons. That doesn’t mean you will have good web traffic and high client conversion.
It’s critical to emphasize the consequences your web visitors or prospects will face if they don’t act as soon as possible.
You could announce how much they could save if they use the discount coupon. Give them the numbers to avoid any guesswork and encourage them to purchase.
Aside from discounts and coupons, it would be a great idea to emphasize the perks clients could miss in other services you have.
Never show panic or desperation
Who doesn’t want sales and a high return on investment? It’s every marketer’s dream. But it is easier said than done, and it’s not instant.
A sale doesn’t happen overnight. It takes time before a customer tries a product. Since time matters to businesses, some may sound desperate when speaking with prospects. Avoid that!
You don’t have to beg for a sale. You have to let your leads understand and realize the benefits of your services.
As people appreciate your brand, they might recommend your products to their loved ones, close friends, and colleagues, opening more opportunities for your business in the long run.
You have quality services and a highly committed team. But that is not enough to boost your revenues and establish customer loyalty. Creating a sense of urgency can turn your goals into a reality. You could offer coupons, use countdown popups, or send a follow-up email.
We hope these strategies help you. If you don’t know how to start, there are professionals you can work with.
More importantly, we wish you to enjoy your journey and be passionate about everything you do.