TL;DR: LinkedIn mass messaging can help you expand your professional network, promote your business, and start meaningful conversations at scale.
This guide covers how to send bulk messages manually or with the help of automation tools like Snov.io, plus expert tips to stay compliant with LinkedIn’s rules and avoid account restrictions. Done right, mass messaging can become a powerful part of your LinkedIn strategy.
LinkedIn is the perfect place for B2B professionals to find new business partners and clients. In recent years it even became a preferred channel for marketers to engage with their customers.
But how do you reach all the potential clients? LinkedIn posts and ads can help boost your brand awareness and reach out to a wide audience.
But if you don’t see enough conversions from your posts and ads, sending mass messages on LinkedIn can help you get more eyes on you.
In this article, we’ll explain how to utilize this tactic to boost outreach and ultimately increase sales on social media.
Outline
- Mass messaging on LinkedIn: what it means
- How many messages can you send on LinkedIn in a day?
- How to mass message on LinkedIn
- The pros and cons of sending mass messages on LinkedIn
- How to avoid restrictions while sending mass messages on LinkedIn
- Mass messages on LinkedIn: expert tips for best results
Mass messaging on LinkedIn: what it means
Mass messaging allows LinkedIn users to send the same message to multiple recipients simultaneously. This feature comes in handy if you want to relay the same information to a group of users. For example, invite them to your event or offer a discount.
Digital marketers and sales reps successfully leverage mass messaging for networking, lead generation, and sales. But taking advantage of this feature is not as straightforward as it might seem. LinkedIn enacts certain restrictions on messaging to prevent spam and maintain user engagement. Thus, mass messaging must be used carefully and thoughtfully.
How many messages can you send on LinkedIn in a day?
LinkedIn limits the number of messages a user can send to prevent spam. These limitations are meant to improve user experienc, but they can be inconvenient for sales and marketing professionals.
The volume of daily messages one can send depends on their subscription type and Social Selling Index (SSI). While LinkedIn doesn’t specify the exact number, users with higher SSI can send more messages without triggering the algorithm and risking account restrictions.
In addition to direct messages (DMs) that can be sent only to connections, LinkedIn offers an InMail feature. It allows users to interact with recipients outside their network and is only available to paid accounts.
- LinkedIn Premium Career account – 5 InMail credits per month
- LinkedIn Premium Business account – 15 InMail credits per month
- LinkedIn Sales Navigator accounts – 50 InMails per month (150 with maximum credit accumulation)
- LinkedIn Recruiter Lite account – 30 InMail credits per month (more can be purchased)
- LinkedIn Recruiter account – 150 InMail credits per month (more can be purchased)
So, if you want to grow your outreach, you have to increase your SSI and broaden your network. This way you’ll be able to send DMs to more users in one go.
How to mass message on LinkedIn
Users can send mass messages on LinkedIn manually or with the help of automation tools.
The first approach works well for people who don’t have to send bulk messages often. Someone who just wants to send a funny meme to their connections once in a while doesn’t need automation.
On the other hand, someone who must reach out to other users daily should invest in LinkedIn automation software. It significantly speeds up mass messaging and helps ensure brand consistency throughout all interactions.
You can alternate between approaches depending on your goals. Still, it’s worth knowing how to set up an outreach campaign both with and without LinkedIn automation software.
Without LinkedIn mass messaging tools
Sending messages on LinkedIn is quite straightforward. If you only need to message a couple of users, messaging them manually one by one is the easiest way to go.
1. Find the LinkedIn Messaging tab at the top of your screen.
Alternatively, you can find this tab at the bottom right corner of your LinkedIn profile.
2. Click on the New Message icon.
3. Type in a recipient name or choose one from the suggestions below.
4. Write your message and hit “Send.”
5. Repeat the process for each of the recipients on your list.
Note that if you add multiple recipients at once, you’ll create a group chat instead of sending individual DMs.
With Snov.io LinkedIn bulk messaging tool
Sending messages one by one is tiresome and time-consuming. You can streamline this process by using our LinkedIn automation tool. To do this, you’ll have to create a Snov.io account and connect your LinkedIn account to it.
Watch this video to learn how to successfully set up your LinkedIn automation:
Before you can start your social media outreach campaign, you’ll need to gather a list of prospects. The quickest way to do so is to use the Snov.io LI Prospect Finder. It’s a Chrome extension that allows you to save leads from personal, company, and search results pages on LinkedIn.
This extension scrapes leads’ contact information, including email addresses and LinkedIn page URLs, and adds it to your prospect list. It also acquires other public data from the leads’ profiles, which can be later used to personalize mass messages.
Once you have a list of prospects you’d like to mass message on LinkedIn – it’s time to set up the campaign.
Step 1. Go to the Campaigns tab in your Snov.io account and click “New campaign” on the left-side panel.
Then, you’ll be able to create a new campaign from scratch or choose a pre-made template. While templates are invaluable for effective outreach, today, we’ll explore how to start from scratch.
Step 2. Select the LinkedIn element on the right-side panel.
Step 3. Choose a LinkedIn action you’d like to start your sequence with. If you’ve already connected with users on your prospect list, simply start with a message.
Otherwise, send a connection request first. You might also want to add other LinkedIn touches to attract your recipients’ attention and build trust before contacting them.
Step 4. Configure the next step depending on whether you’ve connected with your lead or not. Remember, you can only send regular DMs to your connections.
To reach other users, you can use InMails if you have a paid account.
Step 5. After you’re satisfied with your sequence, click Next at the bottom of the page.
Now, choose a list of prospects you’re going to mass message on LinkedIn and fill out other campaign settings. Click Next.
Step 6. Select the LinkedIn account you want to send messages from. Then, configure other sending options according to your goals.
Step 7. Review your campaign before launching. Don’t worry; our smart outreach automation solution will notify you of any missing information or incomplete steps.
Step 8. Run your campaign and start receiving responses from your leads.
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Snov.io Automated LinkedIn prospecting tool takes care of your data safety. Here’s what you will get:
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The pros and cons of sending mass messages on LinkedIn
It’s true that mass messaging is a valuable outreach tactic for marketing and sales professionals, as well as event organizers. At the same time, it comes with a set of challenges. After all, LinkedIn users are professionals who can easily spot a mass message.
So, before starting a mass messaging campaign, consider the potential benefits and drawbacks listed below.
| Pros | Cons |
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How to avoid restrictions while sending mass messages on LinkedIn
Despite the perceived downsides of mass messaging, you can utilize it in a safe and ethical way. To maintain a good reputation on LinkedIn and avoid penalties, follow the simple safety rules of mass messaging listed below.
1. Don’t send too many messages at once.
It’s not humanly possible to send multiple messages with a couple of seconds between them. That’s why firing out lots of DMs over a short period of time makes you look like a bot. The LinkedIn algorithm doesn’t like this kind of activity and can penalize you.
If you’re interacting with your audience with the help of automation software, make sure it mimics human behavior. Our LinkedIn automation solution is designed to send DMs in a human-like way so your account doesn’t appear spammy.
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We recommend starting with 5-10 messages/day, then gradually increasing the number by a few each week until you reach 20-30 messages per day. After that, you can use this amount as a reference point: Safe: 10-20 per day. Moderate: 20-30 per day. Risky: 40-50 per day. |
2. Personalize each message to appeal to your recipients.
LinkedIn users don’t tolerate generic DMs. Personalization is no longer a “nice-to-have” approach; it’s a must in business etiquette. What’s more, the LinkedIn algorithm distinguishes personalized messages from generic ones. It can flag your account if it detects too many generic messages being sent from it.
Researching your leads to understand their goals, pain points, and values. Segment your prospect list based on what these people have in common before setting up your mass messaging campaign. Send DMs that are relevant to each group’s interests and follow their preferred tone of voice.
Use variables and dynamic content while utilizing the Snov.io LinkedIn automation software to achieve the desired level of personalization.
3. Do not send unsolicited sales pitches.
Trying to push your product on your audience right away can annoy them and break their trust. It would be very hard to win back the users who have mentally put you in a “desperate sales rep” category.
Make sure to have a meaningful conversation and learn more about your prospect before trying to sell anything. Otherwise, annoyed recipients may not just refuse to do business with you but also report your messages as spam. Being reported several times can result in restriction or even suspension of your account.
4. Maintain a good sender reputation by interacting with responses.
The LinkedIn algorithm doesn’t favor users who drop out of the conversation or take a long time to reply. Once you receive responses from your bulk message send-out, don’t forget to write back.
The LinkedIn platform itself hasn’t shared any guidelines on what response time is appropriate. Still, we suggest interacting with your prospects’ replies within 24 hours. This will improve your sender reputation with the algorithm and strengthen relationships with your prospects.
5. Keep your messages professional
This should go without saying. LinkedIn is a professional networking site, so interact with its users like you would in any professional setting. Keep your conversations polite, respectful, and relevant to your recipients’ interests. A violation of this rule will get your account suspended very fast.
LinkedIn Account Restricted: Why And How To Get It Back?
March 21 2025
Mass messages on LinkedIn: expert tips for best results
LinkedIn mass messaging can be tricky if you’re just starting out. You must balance the quantity and quality of your messages while also adhering to LinkedIn rules. It might feel overwhelming but don’t worry. Our experts created a short list of best practices to help you keep your LinkedIn outreach effective and secure.
| LinkedIn mass messaging do’s | LinkedIn mass messaging don’ts |
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Your next steps
Mass messages on LinkedIn can become a vital part of your outreach strategy if done correctly. Now, you know how to use LinkedIn mass messaging to build valuable connections without risking your account. It’s time to put this knowledge into practice. All the tools you need are waiting in your Snov.io account.
Remember that LinkedIn constantly updates its algorithm. We refresh our guides and add new tips on staying safe from restrictions when such updates happen. So come back to this article from time to time to get the most recent advice on safe and effective LinkedIn outreach.
Still, sending DMs in bulk is not the only way to grow sales on social media. Explore other ways to find new leads and convert them faster. Learn to use automation tools to save time and amplify your efforts. Join Snov.io Academy and become a social selling guru.
