How to manage unassigned recipients

This article explains how to assign the LinkedIn sender account for recipients with the "Unassigned" status in LinkedIn campaigns.

How LinkedIn rotation distributes accounts

Reasons why recipients get “Unassigned” status

How to manage Unassigned recipients

Why are recipients marked as Unassigned?

When reviewing your LinkedIn campaign, you might see some prospects marked as "Unassigned".

This means they currently don’t have a LinkedIn sender account to perform automation actions. For these recipients, the sequence is on pause. Below we’ll explain why.

How LinkedIn rotation distributes accounts

When you launch a campaign with LinkedIn rotation (multiple LinkedIn senders), recipients are evenly distributed based on each sender's daily limit. This helps maintain a balanced workload across accounts for safe automation.

Reasons why recipients are “Unassigned”

A recipient may have an "Unassigned" status for one of the following reasons:

1) You've just launched a new campaign and LinkedIn accounts haven’t been distributed yet

After you launch a campaign, it takes a little time for LinkedIn rotation to distribute prospects across all sender accounts. Just wait a little bit – the system will assign them within a few minutes.

Once the distribution is done, prospects in your list will have a LinkedIn sender assigned to them.

2) All LinkedIn accounts have been distributed, but some recipients are still left

LinkedIn rotation follows the daily limit of each account, meaning each sender can only engage with a set number of prospects per day. If all available accounts have been distributed, some recipients may not get assigned a sender.

For example, if a sender has a daily limit of 20 actions, it will be assigned to 20 prospects per day.

If your recipient list is bigger than the total daily limit, you can either increase the limit or add more LinkedIn accounts to the rotation.

The bigger your recipient list, the more accounts are needed for effective rotation. To have a higher total limit, add up to 5 LinkedIn accounts to the same campaign.

3) You've deleted the account from your LinkedIn account list while the automation is active

In this case, the automation will pause for prospects assigned to this account when you launched the campaign.

To continue it, reconnect the account to Snov.io or add a different one for these recipients. If you reconnect the same account, it will automatically be reassigned to the recipients it was previously engaging with.

However, these recipients will be in Paused status. To restart automation for them, you’ll need to manually change their status to Active in the recipients list.

4) You've deleted the account from rotation while the automation is active

In this case, recipients who were assigned this account when the campaign launched will also be paused.

To continue the automation for them, either add the same account back to rotation or assign a different one to these recipients.

If you add the same account back to rotation, it will automatically be reassigned to the same recipients it was engaging with before. However, these recipients will be in Paused status. To restart automation for them, you’ll need to manually change their status to Active.

5) The LinkedIn account disconnected from Snovio

If one of the LinkedIn accounts in rotation loses connection, the recipients assigned to it will be paused.

To continue automation for them, reconnect the account in your settings. Once reconnected, it will be reassigned to its previous recipients. However, you’ll need to manually change their status to Active.

How to assign a sender to Unassigned recipients

To resume the sequence for prospects without a sender, manually assign them an account.

To do this, open your campaign and go to the Recipients list. Find prospects with an Unassigned status in the LinkedIn sender field, then choose an available LinkedIn account.

Click the Filter option in the top left to sort prospects by LinkedIn status. This allows you to assign accounts in bulk.

Once an account is assigned, you can only change it if it was removed from the rotation or deleted from the accounts list.

The campaign will be paused while you assign accounts. Click Resume at the top left to update the settings and restart it. 

Once done, the sequence will continue the automation actions as planned.

If you still need help, reach out to our support team via chat. We're happy to help!