How to use InMail messages in LinkedIn Automation

How to use InMail in the sequence

How to continue the sequence after InMail

What are the InMail limits

How to monitor InMail statistics

Using the InMail action, you can send messages to prospects you’re not connected with on LinkedIn. This allows you to get in contact faster, without having to wait until they accept your connection request.

When it’s most effective to send InMail messages:

InMail is useful for contacting leads with high conversion potential when you can’t send regular messages because they’re not part of your LinkedIn network.

How to use InMail action in the sequence

The purpose of InMail in the sequence is to contact leads who haven’t accepted your connection request. For those who are already in your LinkedIn network, use a regular Message.

To include an InMail message in your sequence, add a LinkedIn step and select InMail from the LinkedIn actions menu while creating your sequence.

We’ll describe a few examples of how to use InMail in your sequences to maximize its value.

You can place an InMail at any point in your sequence, whether as the starting step or before/after any other LinkedIn action or step. However, it is most effective to add an InMail after a connection request in the sequence.

InMail message can only be sent to prospects who are not in your LinkedIn connections. Use the Trigger element with “Connected on LinkedIn” condition to check if prospects are already in your network before sending an InMail.

Add InMail for the “No” option (Not connected). Add a Message for the “Yes” option (Connected). Creating alternative flows with different contact methods ensures you don’t miss a potential response.

In this case, the sequence will work like this:

• If a prospect hasn’t accepted your connection request, they will receive an InMail.
• If a prospect has accepted your connection request, they will receive a regular message instead.

How to continue sequence after the InMail

After the InMail step, the sequence can continue in one of two optional ways, depending on the outcome. This helps you add the next steps based on whether the InMail was sent or not.

1) Sent – The InMail was successfully sent. In this case, you can either wait for a reply or maintain engagement with a profile view, follow, or a like.

Due to LinkedIn policy, you can’t send a follow-up InMail until the prospect responds to the first message. Replies to InMail messages stop the sequence for the recipient.

2) Not sent – The InMail could not be sent. In this variant, you can continue the sequence with the other action or contact through another channel (Email). This way, you’ll avoid cases where the sequence might stop and not reach the recipient if the InMail couldn’t be sent.

There are a few reasons why an InMail might not be sent:

• You’ve reached your InMail credit limit.
• The prospect is already one of your LinkedIn connections.
• The prospect’s privacy settings prevent them from receiving InMail messages.

This scenario uses InMail after some initial engagement actions. If the InMail cannot be sent, the sequence will automatically switch to an Email as a backup channel.

In this example, if the InMail cannot be sent, the sequence will send a connection request. This step opens up the ability to send a regular LinkedIn Message. If the prospect does not accept the connection request, the sequence will send an email.

What are the InMail limits

Snov.io does not limit the use of InMail; you just need a unique recipient quota to contact prospects through InMail actions in sequences.

However, sending InMails from your LinkedIn account requires InMail credits provided by LinkedIn.

The exact number of InMail credits you get depends on your LinkedIn subscription type. You receive InMail message credits every month based on your LinkedIn billing cycle. When you run out of InMail credits, you’ll have to wait until their renewal. To increase the limit of monthly credits, upgrade your LinkedIn account. You can check your available InMail credits in your LinkedIn profile settings.

How the sequence works when you reach InMail limit:

 

If you reach your InMail credit limit, the sequence won’t be able to send InMail messages. To avoid interruptions, ensure you add an alternative step under “Not sent” option or remove the InMail step and use connection requests instead.

How to monitor InMail message statistics

Snov.io tracks statistics for InMail actions, allowing you to monitor their volume and effectiveness. The InMail statistics include the number of sent InMail messages and received InMail replies. To view these metrics, open the campaign’s Statistics dashboard for the LinkedIn channel.

You can also check InMail metrics on the sequence Overview tab. Hover over the InMail step in the sequence and see metrics for this specific action.

If you have a question that we haven’t covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!