Who is who during the personal data processing?

General Data Protection Regulation (GDPR) defines different roles in relation to the processing of personal data. Snov.io may act in the following roles: 

  • data controller
  • joint data controller
  • data processor

Let’s find out more about what these roles mean for you.

1. Who is the data controller?

GDPR defines data controller as a person (a legal entity or an individual) that determines the purposes and means of the processing of personal data. In other words, a data controller determines why and how personal data should be processed. 

The data controller bears the most responsibility in relation to your data: it has to implement appropriate technical and organisational measures to ensure that processing is compliant with the GDPR. 

The data controller is also initially responsible for dealing with data subjects’ requests and complaints, reacting to any data breaches, obtaining data subjects’ consent for data collection, etc.

Snov.io acts as a data controller regarding the information you provide through the registration form on the website, our social media accounts, email, website’s online chat, and feedback form. Snov.io also acts as a data controller regarding particular cookies.

To find out more, we recommend you check our Privacy Policy and Cookies Policy.

2. Who is the data processor?

GDPR defines data processor as a person (a legal entity or an individual) that processes personal data on behalf of the data controller. The overall relationship between them is simple: the controller collects data and determines how and why it will be processed; then, the controller provides personal data to a processor who processes it according to the received instructions. 

Snov.io acts as a data processor with regard to: 

  • third-party information you provide us with through your personal account on Snov.io 
  • information you request us to collect by using our lead generation tools and extensions

To find out more, we recommend you check our Privacy Policy and Cookies Policy.

3. Who is the joint data controller?

We have already defined the concept of a controller, so obviously, this next term is very connected to it. GDPR states that a joint controller is a data controller that determines the purposes and means of processing jointly with other data controllers.

Such controllers both bear the responsibilities that initially lie on a controller alone, but at the same time, they divide their duties, in particular towards data subjects’ rights. 

To find out more about this, please check our Joint Controllership Agreement.

Snov.io acts as a joint controller while cooperating with Facebook. That is why we are the party to the Facebook Joint Controllership Addendum. We and Facebook act as joint controllers with regard to:

  • marketing and statistical data collected by Facebook and shared with us via Facebook pixel
  • emails of our clients we provide to Facebook to customise the advertising of our services

Snov.io also acts as a joint controller with clients while providing lead generation services to clients. We urge you to check our Joint Controllership Agreement to find out the details of this joint controllership relations.

If you have any other questions about Snov.io, don’t hesitate to contact us at help@snov.io or via live chat.