ConferenceCast is a learning platform for professionals to help them upskill using important industry event recordings and broadcasts. Their mission is to make knowledge of the industry’s best practices shared on such events available all over the world.
The challenge
LinkedIn has been our primary point of contact with the leads. But when it comes to investors, we realized our messages would often get lost in the avalanche of messages these people receive every day. We needed an additional contact channel, and discovering Snov.io has allowed us to boost our conversion rate, both contact-to-reply and contact-to-call, by collecting emails of our LinkedIn leads.
The solution
We used Snov.io’s Email Finder on LinkedIn to build email lists of investors and companies. Next, we created an outreach drip campaign, and using behavioral triggers opened another communication channel with our leads where we had a greater chance of a reply. After a reply, we would manually continue our communication towards a conversion.
The experience
We’ve chosen Snov.io based on its speed and quality of delivered results. We’ve used its tools for over 6 months in 2020, and it was one of the best decisions we could’ve made at the time. We have found and reached out to 1,300 leads and Snov.io helped us save time both on lead generation and sending because we were able to automate our flow.
