May may have been quieter than usual on the surface, but there was still plenty happening behind the scenes.

This month, we focused on helping you get more reliable deliverability insights while preparing a major data enrichment update coming in June.

What’s new:

Unique inboxes in Deliverability Check
A glimpse of June’s updates

Unique inboxes in Deliverability Check

Deliverability Check is one of the clearest indicators of your email health. If it’s not in a good place, your messages won’t reach recipients, no matter how good your copy is. But repeatedly testing against the same inboxes gives you a somewhat distorted picture.

That’s why we’ve expanded the recipient pool used in Snov.io Deliverability Check. From now on, every test will go to a unique, randomly selected mix of inboxes across different providers. To make that possible, we’ve brought real mailboxes from the Snov.io Email Warm-up network.

What you can do now:

Check inbox placement under more realistic conditions
Get more reliable deliverability insights over time
Identify potential inbox placement issues sooner
Evaluate sender reputation with greater confidence

📍How often should you run a Deliverability Check?

Before any new campaign launch
After adding a new mailbox
When open rates take an unexpected dip
After changing your sending volume significantly

Healthy results look like this: 90%+ inbox placement, a spam rate under 2%, and a domain health score of 75% or above. If you’re not there yet, Email Warm-up is a good place to start.

👉 Run a Deliverability Check to see where your emails are actually landing

Something bigger coming in June

Not every update comes with a visible feature to show off — but a significant part of our May went into building the foundation for the one that will. If phone data is part of how you prospect, June is worth watching closely 👀

👉 Stay tuned for June updates

Thank you for being part of the Snov.io community and for continuing to shape the product with your feedback.

See you next month.