‘How can I attract leads without looking like I’m on the chase?’
This is the question that often haunts sales reps, busy marketers, and business owners as they scroll through LinkedIn in search of leads. Some might write it off as ‘daydreaming,’ but guess what? There’s a way to start converting more leads without seeming like you’re laying a trap.
Consider your LinkedIn profile and the content you post as your digital storefront. It showcases your business and all the wonderful things it has to offer. This is where the magic of your lead generation strategy begins.
No offense, but even some serious business owners miss the mark when it comes to making their LinkedIn presence attractive. And this is one of the main reasons leads evaporate after a glance at their profiles.
Alright, enough of the critique. Here’s a fresh solution: ChatGPT.
If you’re skeptical about its potential for LinkedIn lead generation, here’s a little hint. This text-based AI technology uses the Q/A principle of generating information. And while it won’t give you a ready-to-use list of LinkedIn leads, it will totally help you optimize your LinkedIn profile, content, and engagement.
So why not ask AI to sprinkle a little magic on your profile?
A little warning, though. The Q/A principle works wonders with ChatGPT, provided you use the right prompts to steer your inquiry. But don’t worry, as in this article, we’ll cover everything you need to polish your LinkedIn presence, including effective prompts that’ll help you reel in more LinkedIn leads.
Outline
LinkedIn is a highly competitive environment with thousands of B2B sales & marketing professionals, business owners, and top performers all fighting for a slice of the rich lead database pie. How do you stand out? Let AI help you!
With ChatGPT, you can effortlessly optimize your LinkedIn profile, including:
- LinkedIn profile photo
- LinkedIn headline/’About’ section
- LinkedIn ‘Featured’ section
- LinkedIn ‘Skills’ section
- LinkedIn ‘Experience’ section
- LinkedIn ‘Recommendations’ section
- LinkedIn Rich Media Ads
- LinkedIn URL
Not bad for a bot, huh? Of course, each of these areas will need your final touch — especially those that aren’t purely text-based.
Use ChatGPT to optimize your LinkedIn profile photo
Being a text-driven AI model, ChatGPT might not be the artist to paint your LinkedIn profile picture, but it can certainly play the role of an art critic, giving you valuable insights on how to go about it.
This might include recommendations on the types of LinkedIn profile photos that are more appealing or even specific tools that could help you with photo editing.
Need more specific instructions? Follow ChatGPT’s advice: ‘The specific image that conveys trust may vary depending on your industry and target audience, so it’s essential to consider your specific context and choose a photo that aligns with your professional brand.’
This is how you can specify your request, say, for the needs of a sales representative:
Apart from general recommendations, ChatGPT offers an invaluable piece of advice: ‘Be yourself in your profile picture. Authenticity is key to building trust. Avoid heavily edited or overly staged photos, as they can create a perception of insincerity.’ Might seem like good old common sense, but sometimes, common sense isn’t that common. 🙂
The silver lining here is that ChatGPT immediately picks up on your concerns about winning over your leads’ trust and suggests recommendations tailored for a sales representative.
Use ChatGPT to optimize the LinkedIn headline/’About’ section
Your LinkedIn headline and ‘About’ section’ are the red carpet and the main event at your professional show. They’re the first things people see when they visit your profile and believe me, first impressions do count!
When asking ChatGPT to craft your headline, aim for something under 200 characters and make sure to use all the relevant keywords. This will help you attract the ‘right audience’ to your profile and boost your SEO visibility.
Create buyer persona
First off, ask Chat GPT to sketch out a buyer persona that perfectly suits your needs. For example: ‘Create a buyer persona of a sales representative in the SaaS industry from the Bay Area (California) looking for new customers interested in their company’s latest product. Include demographics, behaviors, day in the life, pain points, goals, objections, and information search process.’
Here’s what you can get:
Choose keywords
Great! Continue your Q/A session with ChatGPT in the same thread: ‘Make a list of SEO keywords to use in my LinkedIn header and ‘Above’ section (10 for each). The aim is to attract the above buyer persona looking to generate more leads and acquire new customers for their company’s latest product.’
Remember, you can click the ‘Regenerate Response’ button and fine-tune your request to get more options from ChatGPT!
Create headlines
Finally, it’s time to ask ChatGPT to create a compelling headline using some of the keywords that fit your needs best: ‘Write a catchy LinkedIn header under 200 characters for a SaaS industry sales representative specializing in scaling up B2B sales and building customer relationships. Use these keywords: ‘Experienced Sales Representative,’ ‘Acquiring New Customers,’ and ‘Cutting-Edge SaaS Product.’
Improve your ‘About’ section
Turning to your ‘About’ section, you have two main options:
- Rely on texts entirely generated by AI based on your prompts.
- Spruce up your existing LinkedIn profile text (again, guided by your prompts).
The first approach has its own pros and cons, but the main advantage of an AI-generated text is the potential surprise of its “fresh” tone of voice (the final text might be way different from your own writing style, which is great!).
Additionally, you can pile up everything you need in a prompt without worrying too much about structuring your data. ChatGPT will eagerly take care of that!
Let’s prompt the AI to: ‘Write a LinkedIn bio for a brand consultant who offers creative services in strategic design, specializes in several industries, including education, healthcare, real estate, and cosmetics, and has 15 years of experience in visual communications.‘
Think about the tone of voice that will resonate with your leads — perhaps something “easy-going” or “friendly”? Design-related jobs require a more imaginative approach, even to the formal stuff. Also, keep it succinct – LinkedIn bios have character limits, and let’s be honest, who has the time for lengthy reads on social media these days?
Well done, ChatGPT! Now, let’s see what can be done with an existing bio that needs a little revamp. Suppose you’ve extended your expertise and need to reflect that in your new bio. Provided you had the following content writer bio:
the task for ChatGPT could be to enrich the existing snippet by adding new details such as “active work with e-Commerce and product companies for the past 3 years.” Maintain a professional tone and try to keep it short.
Sweet!
As an extra bonus, you can ask ChatGPT to hunt for keywords that can be woven into the aforementioned bio to make it more SEO-friendly on LinkedIn. Here’s what you can get!
Cool! Now that you’ve got a list of words, why not ask ChatGPT to seamlessly blend them into the new bio?
Time for a quick check – were all the mentioned keywords used?
As you can see, most of them naturally blend into the initial LinkedIn bio text, while others are provided in a more descriptive form. I’m pretty much content with the results. What about you?
To ensure this SEO-optimized bio fits into LinkedIn’s character limit, ask ChatGPT to trim it down a bit.
Voila! The bio is short, precise, and brimming with relevant keywords! It’s almost too good to be true!
Similarly, you can use ChatGPT for the rest of the text-based LinkedIn profile sections to make them glow, adjusting to any occupation or trade!
Extra ‘LaaayZeee’ tip!
Did you know you can download your entire LinkedIn profile into a neat little PDF?
Just go to your LinkedIn profile, hit the ‘More’ button, and choose ‘Save to PDF.’ This is how you can get all your professional history, experience, skills, and interests compiled in one place. Feed this document to ChatGPT and ask it to create a dazzling ‘About’ section that spotlights your personality, skills, and value-add to any potential lead.
And remember, those first three lines are key – they’re the bait that gets potential leads to bite and get in touch with you later on.
So, how about a little demonstration?
Let’s imagine we’re working with a Video Marketing Manager in the B2B sales industry, an expert at crafting informative videos on lead generation for B2B sales professionals. Your ChatGPT prompt could be: ‘Write a compelling three-paragraph LinkedIn bio for a Video Marketing Manager in the B2B sales industry specializing in educational B2B sales videos on lead generation. Use the following information as a reference [Insert your data from the CV]’.
Here you go! Should we suggest Kseniia using this one?
Use ChatGPT to optimize the LinkedIn ‘Featured’ section
The ‘Featured’ section on your LinkedIn page allows you to show off your brightest achievements and work. This section is ideal for displaying authored or shared posts, your LinkedIn articles, or even external media like images, docs, and links. By enhancing your ‘Featured’ section, you can put your best foot forward, establishing trust and showcasing your professional prowess to all the potential leads.
Can ChatGPT help with the ‘Featured’ section optimization? Of course!
Let’s paint a picture: You’re a B2B sales representative focused on rearranging your LinkedIn content to demonstrate the most relevant pieces to your leads. You can ask ChatGPT to pick the best content: ‘Сhoose the most potent content for my LinkedIn ‘Featured’ section from this list. I’m a B2B sales rep looking to generate more leads on LinkedIn, so I need only the best of the best pieces to make me more presentable in the eyes of potential customers. Here’s my current list:
- Video: The Art of Effective Follow-Up: Nurturing Leads for Long-Term Success
- Video: Conquering Sales Objections: Strategies for Overcoming Customer Doubts
- Video: Mastering the Discovery Call: Uncover Client Needs Like a Pro
- Post: 5 Ways to Overcome Common Sales Objections and Close the Deal
- Post: Leveraging Social Media for B2B Sales: Best Practices and Tips
- Post: The Role of Emotional Intelligence in B2B Sales Success
- Article: 5 Essential Strategies for B2B Sales Success in a Digital World
- Article: Building Trust in B2B Sales: Key Principles for Relationship Building
- Article: Effective Sales Prospecting: Targeting the Right Leads for Maximum Results’
Here’s what ChatGPT has to say:
You’ll even get an explanation for each choice!
In case you haven’t posted much lately, or your content is relatively outdated, ask ChatGPT to help you out with new ideas. For example: ‘I’m a B2B sales rep looking to generate more leads on LinkedIn. Currently, I’m trying to improve the ‘Featured’ section of my LinkedIn profile to make me look more presentable in the eyes of potential customers. Can you suggest some fresh content ideas (LinkedIn posts, articles, videos, case studies, infographics) I can showcase? Give titles for each type of content.’
Not bad, right? Feel free to play around and try different content types to get even more options!
Use ChatGPT to optimize the LinkedIn ‘Skills’ section
Many LinkedIn users tend to overlook the significance of their skills section, but it presents an excellent opportunity to highlight your expertise and knowledge and attract more leads. With the help of ChatGPT, you can receive a list of skills that your buyer personas are interested in and truly value. This way, you can customize your profile to appeal to them more effectively.
Imagine yourself as a sales representative offering cutting-edge lead generation tools. Ask ChatGPT to create a buyer persona, say, someone who is interested in lead generation tools for their e-commerce business.
But we’re not stopping there. In the same ChatGPT thread, ask your AI assistant to create a set of skills for your LinkedIn profile that are designed to resonate with your buyer persona in case you reach out with your product offering.
Again, swift and on-point! Thanks, ChatGPT!
Use ChatGPT to optimize the LinkedIn ‘Experience’ section
In sales, showing your track record isn’t just about bragging rights; it’s about sealing trust. That’s where the ‘Experience’ section comes in handy! It’s like your professional trophy cabinet, showcasing your skills and achievements in the best possible way. But remember, to get the most out of it, take a little time to optimize and make it polished and illuminated!
Tackling job descriptions can be a real challenge! Instead of boring bullet points listing daily tasks, why not let ChatGPT jazz them up for you? It can analyze your descriptions and sprinkle some magic to make them totally captivating for potential leads who will gauge your expertise when visiting your profile.
Hand your current ‘Experience’ section and say: ‘Hey, ChatGPT, optimize my work experience as a sales representative specializing in SaaS to make heads turn! Analyze the given work experience, write a compelling LinkedIn ‘Experience’ section, and add keywords that highlight my key skills. Make it concise but informative. Here’s the description to use:
- Drive revenue growth by consistently exceeding sales targets and quotas for SaaS solutions in a highly competitive market.
- Cultivate and maintain strong relationships with key decision-makers and stakeholders to understand their business needs and provide tailored solutions.
- Conduct thorough market research to identify potential clients, assess their pain points, and present compelling value propositions.
- Develop and deliver persuasive sales presentations, product demonstrations, and proposals to showcase the benefits and features of our SaaS solutions.
- Collaborate with cross-functional teams, including product management and customer success, to ensure seamless implementation and customer satisfaction.
- Negotiate contracts and terms with clients, working closely with legal and finance departments to ensure compliance and risk mitigation.
- Continuously update the CRM system with accurate and up-to-date information, including lead generation, pipeline management, and sales activities.
- Actively participate in sales training programs and stay updated on industry trends and competitors to maintain a competitive edge.
- Mentor and coach junior sales team members, providing guidance on sales strategies, objection handling, and relationship-building techniques.’
And look what we’ve got! Straight to the point!
Use ChatGPT to optimize the LinkedIn ‘Recommendations’ section
Professional circles are big on word of mouth, so don’t miss out on getting more recommendations on your LinkedIn profile! This is a perfect way to strengthen your professional reputation, foster stronger connections, and gain your leads’ trust.
Now, writing your own praises? That’s a faux pas. But there’s a classy workaround: increase their count by pouring some accolades on your connections. By doing so, your connections will be more likely to reciprocate and write their own glowing recommendations for you.
Let ChatGPT assist you in generating personalized LinkedIn recommendations by analyzing the profiles of your connections.
Again, download their CV details from their LinkedIn profile and toss this data to ChatGPT: “Write a LinkedIn recommendation based on these skills and experiences [Insert the info you’ve downloaded].”
Voila!
If the recommendation feels a tad too “I, Robot” for your taste, you can always ask ChatGPT to change the tone of voice!
Use ChatGPT to optimize LinkedIn Rich Media
Rich Media on LinkedIn takes content to the next level, going beyond plain text posts! It brings interactivity and visual appeal through various multimedia elements like images, videos, presentations, infographics, and audio clips. These exciting formats can be seamlessly incorporated into your LinkedIn posts or profile to attract your leads’ attention.
Lacking ideas for LinkedIn Rich Media? Turn to ChatGPT for some inspiration and personalize your request. For instance: “Suggest a list of rich media content for my LinkedIn profile if I am a B2B sales representative looking for more clients to purchase my lead generation tool.”
For better results, work separately with ChatGPT on each category to get more ideas, including ready-to-use titles and scripts for your materials.
Use ChatGPT to optimize the LinkedIn URL
There is another way to make your LinkedIn profile stand out even more — personalize your LinkedIn URL. Can ChatGPT help? Of course! Just give it the right prompt.
Say: “Personalize my LinkedIn profile URL to make it easy to remember and reflect my professional skills. Here is my current link: https://www.linkedin.com/in/hanna-lebedeva-0852331a6/. By the way, I’m a Content Marketing Specialist, so consider this detail, too. I need several options to choose from.”
Okay for me! What about you?
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Pro-tip! How do you know your LinkedIn profile is fully optimized? Consult ChatGPT! Provide it with all the updated information from each LinkedIn profile section and give it the following prompt: “I need you to act like a potential customer viewing my LinkedIn profile. Here’s a little info about me: [Your position] + [Your profile information]. On a scale of 0-10, how am I doing? Suggest improvements.” |
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HOT RUMOR! 🔥In March 2023, LinkedIn introduced its own generative AI to help users simplify writing job listings, resumes, and updating profiles. The feature, similar to ChatGPT, offers suggestions for the “About” and “Headline” sections. Users only need to provide the basics about the position, and the AI generates a job description, which can be reviewed and edited before posting. |
More lead engagement with ChatGPT
Armed with our earlier tips for LinkedIn profile optimization, you might wonder, “What’s next?” Let’s further unlock LinkedIn’s potential.
1.🔗Personalize your connection requests with ChatGPT
Personalized connection requests hold immense value in building meaningful relationships on LinkedIn. Instead of using generic, automated requests, taking the time to personalize your connection invites can make a significant difference.
If you are hunting for a specific lead, analyze their LinkedIn profile, searching for the information that will grab their attention (common interest/experience) or slightly hint at the solution to one of their pain points. Then, use ChatGPT to draft a customized connection request that touches on these key points.
2. 📩 Prompt response to connection acceptance
If you want to have a relaxed and engaging conversation with someone who accepts your request, try sending them a message with an open-ended question. By doing so, you will foster an environment where individuals feel encouraged to express their thoughts, opinions, or experiences, ultimately creating a friendly and relaxed atmosphere.
Give Chat GPT the following prompt: “Write a LinkedIn message to a connection with a “Thank you for accepting my connection request,” offering assistance with choosing the right lead generation tools for small businesses. Start your message with an engaging open-ended question that would invite this connection to a friendly conversation on the matter. Make it concise and breezy.”
3. 🚀 Strategize follow-ups
A well-structured follow-up is critical to keeping the conversation going. If your connection shares a specific pain point or challenge, respond with an empathetic message offering valuable insights or a solution.
Use ChatGPT to create a concise yet engaging follow-up message that appeals to your lead. Remember to incorporate the specific problem they’ve mentioned and your proposed solution or offer for a product demo.
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Pro-tip! Finding the email addresses linked to LinkedIn profiles can be time-consuming. Thankfully, tools like Snov.io’s Li Prospect Finder can streamline this process and save you considerable time. Not only does it efficiently scan LinkedIn profiles for associated email addresses, but it also provides you with pre-verified lists. This way, you won’t waste time on leads that reach dead ends. |
4. 💌 Integrate email outreach
Still waiting for your LinkedIn lead to accept your connection request or reply to your follow-up?
Not a big deal! Play smarter! Mix your LinkedIn outreach with email outreach, alternating emails with LinkedIn messages based on your lead’s behavior!
Say they never got back with an answer to your demo invitation on LinkedIn. Ask ChatGPT to: “Write an email to my LinkedIn connection, reminding them of a demo I was meaning to schedule to showcase how our lead generation solution can address their need for both functional and affordable lead generation tools.”
This email can be the starting point for a series of automated emails you can use alongside your LinkedIn outreach. The great thing about email automation tools is that they allow you to send these emails on a set schedule or at specific intervals based on your leads’ actions. Many of these tools even have cool features like ´triggers,´ which let you send a follow-up email after a certain number of days or hours.
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Pro-tip! Email Drip Campaigns, like those offered by Snov.io, can greatly optimize your outreach strategy. These campaigns allow you to schedule emails or set them to be sent out based on specific triggers. With an extensive collection of templates, a user-friendly builder, and a built-in AI Email Writer, Snov.io provides a solid foundation for your campaign.  |
5. 🎯 Target by interaction
Here’s a cool trick: Find a viral post related to your field and scrape the profiles of all the people who interacted with it. You’ll get a solid list of individuals who are genuinely interested in the industry news and love engaging in discussions. Simply like their posts and share some thoughtful comments. This way, you’ll leave a lasting impression, making it super easy to kickstart conversations.
Looking for some clever responses and thought-provoking questions? Use ChatGPT! Just copy and paste the given post and ask it to write a witty comment that proves the ideas stated in this post wrong:
Oh, the joy of stirring up a lively debate! Keep a watchful eye on both your supporters and detractors. Don’t dismiss anyone — friend or foe — as they all have the potential to become your valuable leads. Skillfully engage with them, tailoring your approach, and have faith in the process. The power lies in your ability to connect and convert, regardless of initial opinions.
6. 👥 Group dynamics and ChatGPT
When it comes to starting conversations in LinkedIn groups, using ChatGPT can be a real game-changer. Here’s how it can make things easier for you:
- Discovering the perfect LinkedIn groups: Venture into new territories! Request ChatGPT to identify LinkedIn groups tailored to your interests and industry.
- Kickstarting discussions: Fuel conversations by letting ChatGPT assist in framing attention-grabbing questions.
- Seeking collective wisdom: When you need collective input on a challenge, ChatGPT can guide you in presenting it effectively, ensuring constructive feedback.
7. 🔍 Understanding the LinkedIn algorithm
As for the content you post on LinkedIn, did you know that there’s an algorithm for it? See it as the gatekeeper and ChatGPT as your ally to appease it. Here’s how:
- Content brainstorming: Share a theme with ChatGPT; get a bunch of post ideas. You can even input a post outline, and ChatGPT will create content that fits seamlessly within it.
- Perfecting headlines & descriptions: Capture attention right from the get-go.
- Driving engagement: Craft compelling call-to-actions that invite interaction.
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AI FUN TIME! Looking to add a touch of humor to your LinkedIn posts? The Viral LinkedIn Post Generator, assisted by ChatGPT, is here to help you out, and it’s an absolute blast! And yes, you can even adjust the “cringe” level! |
8. 🎨 Diverse content creation with ChatGPT
Beyond simple posts, LinkedIn offers a palette of diverse content formats to showcase your expertise:
- LinkedIn carousels: This will involve generating the content for each slide in the carousel and then formatting it in a way that is compatible with LinkedIn’s carousel format.
- Informative infographics: Distill complex data into visual bites. ChatGPT can be your research assistant.
- Articles, descriptions, and more: Whether you’re penning articles, meta descriptions, or case studies, ChatGPT offers both a starting point and a refining tool.
9. 🎥 Unleashing video potential
Pick a cool educational topic for your video. It could be anything you’re itching to explain to your LinkedIn audience, like a concept, tutorial, or whatever floats your boat. Create a snazzy outline or structure for your video to break down the topic into bite-sized subtopics or sections. This will help both you and ChatGPT stay on track.
Now, get ChatGPT in on the action by asking it for specific scripts. You can say things like, ‘Hey ChatGPT, whip up an introduction script for me, will you?’ or ‘Give me a quick and snappy rundown of the first subtopic.’ Once you’ve got those scripts in hand, give them a read and polish them up if needed.
10. 🔑 Optimized searches with ChatGPT
Brainstorm a list of keywords related to your search goal. Think about job titles, skills, industry buzzwords, company names, or specific terms associated with your target audience. Engage ChatGPT and ask it to generate additional relevant keywords for your search.
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Pro-tip! LinkedIn’s search supports Boolean operators like AND, OR, and NOT. Combine keywords with these operators to refine your search. Ask ChatGPT for assistance in creating effective Boolean search queries. For instance, ‘ChatGPT, please provide examples of Boolean search queries using my keywords.’ |
11. 🖋️ AI-powered editing
Spot a rough edge in your content? ChatGPT stands ready. Pose your concerns, and it’ll offer alternatives, making your content both sharp and engaging.
Incorporating ChatGPT in your LinkedIn strategy is just the beginning. To further guide you in mastering this landscape, don’t miss our next piece: “ChatGPT For LinkedIn: How To Find, Nurture, And Convert More Leads With AI.” This article explores how leveraging artificial intelligence can dramatically enhance your lead generation and conversion efforts on LinkedIn.
Wrapping up
Sales reps, marketers, and business owners are onto something big: chasing leads is so last season. But guess what? Chat GPT is here to save the day.
This incredible text-based AI technology has the power to turbocharge your LinkedIn profile, instantly turning you into a magnet for potential leads. With the magic of smart prompts and the Q&A principle, you can effortlessly level up your online presence and effortlessly attract a ton of LinkedIn leads, all while keeping it casual.