Best practices
Best practices: Guides and tips to achieve the best results in campaigns
7 articles in this collection
How to become a verified sender with BIMI
Learn how to set up BIMI for your domain to improve sender reputation and get more engagement.
Written by Taras Mykhailenko
9.12.2024
How to set up a dedicated IP address for sending emails
By default, your email account uses a shared IP address provided by your email service. This article explains how to set up a dedicated IP for sending email campaigns.
Written by Taras Mykhailenko
25.09.2024
How to optimize your email size for cold campaigns
This article provides tips on how to reduce the email size for better deliverability.
Written by Taras Mykhailenko
23.09.2024
How to use images in cold campaigns
This article gives tips on adding images to emails to improve deliverability.
Written by Taras Mykhailenko
23.09.2024
How to follow new Google’s requirements for senders
Google will roll out new requirements for email senders starting February 1, 2024. Throughout this guide, we’ll help you prepare your sending setup and be eligible before the update goes into effect.
Written by Taras Mykhailenko
7.12.2023
How to avoid spam filters and improve deliverability
Learn how popular spam filters work, as well as tips and strategies to pass through the filtering and land in the recipient's inbox.
Written by Taras Mykhailenko
5.07.2023
Best practices: How to get more replies
Learn tips and insights for improving the reply rate in your email campaigns.
Written by Taras Mykhailenko
3.07.2023