How to connect your Gmail account via SMTP

In this guide, you’ll learn how to connect your Gmail account to Snov.io using SMTP credentials.

Snov.io lets you connect your own business or personal mailbox and send email campaigns through your email provider’s servers to have total control over your sender account’s performance.

SMTP is reliable for sending large volumes of emails and provides secure authentication. For this reason, we recommend adding your Gmail to Snov.io via an SMTP connection.

The process of connecting involves these steps:

Step 1. Create an app password in Gmail

Step 2. Add a new SMTP account in Snov.io

Step 3. Optional settings

1) Creating an app password

Start with creating an app password for your Gmail account.

To allow Snov.io to connect with your Gmail account, you can authorize it by using the app password in your SMTP credentials.

Open Security page.
Scroll down to How you sign in to Google section.

Make sure 2-Step Verification is On. If it’s turned Off, the app password option will be unavailable.

Click the 2-Step Verification option.

On the next screen, scroll down and find App passwords option.

Under Select app, choose Mail, and under Select device, choose Other (custom name).

Click the Generate button.

Be sure to copy your app password to a secure location, as you will not be able to view it again after leaving this page. You will need it for the next step.

Note: If you change the default password for your Gmail account, your App password will be revoked. If this occurs, you must create a new App password and update it in your SMTP credentials.

2) Adding a new email account

In the second step, you’ll need to enter your SMTP and IMAP settings on the email account configuration page.

Go to the Email Accounts page.

This page will display a list of all the email accounts that you have connected to Snov.io.

Start adding a new account by clicking the Add email account button.

Choose Gmail (SMTP) from the email service providers list.

The email account settings page will open.

Entering SMTP settings

In the SMTP section, enter your SMTP credentials and the provider’s server settings for sending emails.

Refer to the explainer table below for guidance on the information you need to enter in each mandatory field.

SMTP credentials:

Field	Explainer
(1) From name	This is your sender name.
(2) From email	This is your sender email address. Enter the address associated with your Gmail account. To set your Gmail alias address as the “From email”, follow these steps: Enable the “Use different account name” option. In the Username field that appears, enter the login email for your primary Gmail account. In the From email field, enter the alias address that was created for your Gmail account by the admin. Please note that you can only add alias addresses that are associated with your primary Gmail account to the “From email” field.
(3) App password	Enter the “app password” created for your Gmail account.

SMTP server settings:

Note: The server settings have been pre-filled with defaults per Gmail provider.

Field	Default provider’s value
Host (4)	smtp.gmail.com
Port (5)	465 for SSL connection

Entering IMAP settings

The IMAP server is responsible for tracking incoming responses and letting Snov.io to log them into the email campaign statistics.

IMAP server settings:

Note: The server settings have been pre-filled with defaults per Gmail.

Field	Default provider’s value
(1) Host	imap.gmail.com
(2) Port	993 for SSL connection

Attention: Adding IMAP settings is optional, but if you don’t add them, your email account will be connected conditionally. As a result, Snov.io will not be able to track responses to emails sent from this email account and reply statistics may be inaccurate.

Send a test email to check connection

Complete your email account setup by testing the connection after entering all required settings.

Click the Check connection button (1).

Snov.io will send you the test email with the subject “Testing your new email with Snov.io” confirming the successful connection.

The following settings are optional and can be skipped for a quicker setup. Click Add account to save it (2).

3) Optional settings

Scroll down for optional settings. Configuring them will give you greater control over your account’s performance.

Daily sending limits (1)

Setting

Explainer

Messages per day

Set a daily sending goal for this email account.

The number should be lower or equal to the provider’s daily limit.

Snov.io will stop sending emails for the day after reaching this goal.

Delay between emails

Сhoose the interval (fixed or random) in seconds between every email message in your campaigns.

Increasing the time gap between your emails can make your email campaigns appear safer to the ESP.

Add your email signature (2)

Add a signature that will be attached at the end of all emails sent from this email account.

Read our guide ⇒

Set up a custom tracking domain (3)

With a custom tracking domain, you can expect up to 20% improvement in deliverability of this sender account.

Read our guide ⇒

Warm-up your email account (4)

Start warming up your email account to raise your sender reputation and improve deliverability.

Add your mailbox for a warm-up ⇒

Add a BCC email address (5)

Add your CRM email to forward all emails sent via this email account to your mailbox in the CRM.

After configuring the desired optional settings, click the Add account button to save it.

How to connect your Gmail account via SMTP

1) Creating an app password