Snov.io case study: helping Lifang reach 62% open rate with Drip Campaigns

My team used to send huge amounts of emails every day but we couldn’t really track the emails we sent in a comprehensive way, nor were we able to automate this process. Snov.io did a great job helping us set up a workflow that let us automate cold emails without losing personalization, and saved us a lot of time. The easy-to-track campaign analytics gave us a clear picture of our email performance.

But campaign tracking and outreach automation aren’t the only things that won us over.

Here’s how we use Snov.io.
First, we build a list of companies that fit our targeting according to industry and location using Company Profile Search. Then we collect email contacts of leads on relevant job positions from the company list we collected. These leads are later used for the Drip Campaigns using appropriate targeting and personalization.

My overall impression of Snov.io is - very smart. Snov.io frees up more time for us to work on our projects and do more research on high-interest prospects. It also really boosts our work in targeted prospecting: where we once only had email addresses we now have more detailed info on the prospect. The platform overall consistently saves us hours of time - both on lead generation and drip outreach. Especially considering unlimited automated follow-ups: generally the second and third emails have a higher response rate.

Since the clients’ email inboxes are always full of emails, the response to cold emails has been decreasing across the industry. But now, by using Snov.io, we can clearly track the open rate and response rate and improve our offers if we see a decline.

For example, the highest open rate of my first cold email using Snov.io is around 40%, the highest response rate - at 12%. These figures are quite high for my niche, and I believe the drip campaign feature plays a big part in generating such a great performance. Some emails in my drip campaigns now reach 62% open rate.

Overall, I couldn’t recommend Snov.io more, it can really help grow productivity, as well as your results. The time that was once used to send bulk emails can now be spent on something more productive. Now we spend more time negotiating with prospects and maintaining the relationships with existing clients. Some days I feel like I’m not even doing cold outreach at all - Snov.io takes care of that for me, whether it’s day or night.