Snov.io case study: helping Lifang reach 62% open rate with Drip Campaigns

Daisy Lee

Daisy Lee

Lifang logo

International Sales Manager at Lifang Vision Technologies

About Lifang

With an experienced team of more than 200 employees with professional backgrounds in architecture, 3D art, film and media, the company provides 3D architectural renderings and animation services.

CountryChina
Organization size200 - 500 employees

Snov.io frees up more time for us to work on our projects and do more research on high-interest prospects. The platform overall consistently saves us hours of time - both on lead generation and drip outreach.

Daisy Lee

Lifang logo

International Sales Manager at Lifang Vision Technologies

About Lifang

With an experienced team of more than 200 employees with professional backgrounds in architecture, 3D art, film and media, the company provides 3D architectural renderings and animation services.

CountryChina
Organization size200 - 500 employees

I’ve worked as an international sales manager (mostly US and Middle East markets) for over 9 years and my job involves writing cold emails to foreign prospects on a daily basis. Email outreach has been a manual and inefficient part of work for me until I discovered Snov.io. The Drip Campaigns tool has allowed me to automate my work and bring it to a new level: I’ve signed the first big deal just a few weeks after implementing Snov.io into my workflow. But Snov.io didn’t just help me with my outreach, it helped my team.

My team used to send huge amounts of emails every day but we couldn’t really track the emails we sent in a comprehensive way, nor were we able to automate this process. Snov.io did a great job helping us set up a workflow that let us automate cold emails without losing personalization, and saved us a lot of time. The easy-to-track campaign analytics gave us a clear picture of our email performance.

But campaign tracking and outreach automation aren’t the only things that won us over.

Here’s how we use Snov.io.
First, we build a list of companies that fit our targeting according to industry and location using Company Profile Search. Then we collect email contacts of leads on relevant job positions from the company list we collected. These leads are later used for the Drip Campaigns using appropriate targeting and personalization.

The highest open rate of my first cold email using Snov.io is around 40%, the highest response rate - at 12%. These figures are quite high for my niche, and I believe the drip campaign feature plays a big part in generating such a great performance. Some emails in my drip campaigns now reach 62% open rate.

My overall impression of Snov.io is - very smart. Snov.io frees up more time for us to work on our projects and do more research on high-interest prospects. It also really boosts our work in targeted prospecting: where we once only had email addresses we now have more detailed info on the prospect. The platform overall consistently saves us hours of time - both on lead generation and drip outreach. Especially considering unlimited automated follow-ups: generally the second and third emails have a higher response rate.

Since the clients’ email inboxes are always full of emails, the response to cold emails has been decreasing across the industry. But now, by using Snov.io, we can clearly track the open rate and response rate and improve our offers if we see a decline.

For example, the highest open rate of my first cold email using Snov.io is around 40%, the highest response rate - at 12%. These figures are quite high for my niche, and I believe the drip campaign feature plays a big part in generating such a great performance. Some emails in my drip campaigns now reach 62% open rate.

One of Daisy’s campaign’s with the high open rate
One of Daisy’s campaign’s with the high open rate

Overall, I couldn’t recommend Snov.io more, it can really help grow productivity, as well as your results. The time that was once used to send bulk emails can now be spent on something more productive. Now we spend more time negotiating with prospects and maintaining the relationships with existing clients. Some days I feel like I’m not even doing cold outreach at all - Snov.io takes care of that for me, whether it’s day or night.

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