Snov.io case study: helping Pearl Lemon (and their clients) streamline outreach and reach $9k in revenue per campaign

deepak shukla

Deepak Shukla

pearl lemon logo

Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Bootstrapped the business from his mum’s house to the Pearl Lemon Group. Has since gone on to invest in algorithmic trading, launch 3 apps, build a 5-figure online course, and start a plant-based food delivery service. Has been featured in Forbes, TEDx, SEMrush, BBC & more.

Pearl Lemon is a premier SEO and lead generation agency in London, UK that serves clients worldwide. Pearl Lemon helps businesses increase visibility, drive qualified B2B leads, and grow with their certified SEO and Lead Generation services, investing heavily in in-house learning and experimentation, always seeking new ways to drive traffic to their clients’ online assets.

CountryUK
Organization size25+ employees

One of our clients got 23 email meetings scheduled from just 117 emails sent with Snov.io. From those 23 meetings, two leads have actually signed, generating about $9,000 in revenue. Pretty incredible for a one month campaign!

Deepak Shukla

pearl lemon logo

Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Bootstrapped the business from his mum’s house to the Pearl Lemon Group. Has since gone on to invest in algorithmic trading, launch 3 apps, build a 5-figure online course, and start a plant-based food delivery service. Has been featured in Forbes, TEDx, SEMrush, BBC & more.

Pearl Lemon is a premier SEO and lead generation agency in London, UK that serves clients worldwide. Pearl Lemon helps businesses increase visibility, drive qualified B2B leads, and grow with their certified SEO and Lead Generation services, investing heavily in in-house learning and experimentation, always seeking new ways to drive traffic to their clients’ online assets.

CountryUK
Organization size25+ employees

As an SEO agency we found that building email campaigns, both for ourselves and for our clients, was becoming very time-consuming. We needed a way to streamline the outreach process, as well as ensure that the quality of our campaigns didn’t take a nose-dive as a result.

That’s when we gave Snov.io a try. What we found was a drip campaign builder that was both powerful and easy to engage with. None of the other tools offer a campaign set-up that allows you to visually identify the sequences and flows you build within your cold email campaigns this easily. This is definitely unique to Snov.io.

However, using Snov.io opened us to more than just drips. The elements we enjoyed the most were the Website Technologies Checker, alongside Email Verifier and Email Drip Campaigns. And it’s when you put these elements together that you get everything you need for a great sequence. The website technologies checker is something we’re working with more now, depending on what we’re trying to do for our clients and ourselves.

None of the other tools offer a campaign set-up that allows you to visually identify the sequences and flows you build within your cold email campaigns this easily.

We’ve helped clients get started with Snov.io and shown them how to use it, and we've seen some success. In fact, we’re now beginning to overhaul everything we’re doing internally to be able to incorporate Snov.io as well.

In terms of numbers, one of our clients (a marketing agency trying to collect leads in the roofing and plumbing niche) got 23 email meetings scheduled from just 117 emails sent with Snov.io. From those 23 meetings, two leads have actually signed, generating about $9,000 in revenue. Pretty incredible for a one month campaign!

feature 2
19.6%
client campaign
conversion rate
feature 3
$9,000
in revenue from
a 1-month campaign

Is Snov.io easy to use? Absolutely. We’ve found introducing it to our clients, as well as incorporating it into our own processes, to be fairly straightforward. If you’re thinking of giving Snov.io a try, don’t hesitate. Its impressive tool stack will add excellent value to your campaigns. I highly recommend it!

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