Measuring your performance on LinkedIn is important to achieving the best results possible. You put a lot of effort into managing your LinkedIn profile, but how do you know you are on the right path?
What about measuring your data?
LinkedIn provides features that offer some basic metrics for pages linked in Insights. But if you need deeper analytics for LinkedIn, third-party monitoring tools will do the job better. They provide more reporting capabilities and let you create a solid data-driven strategy to promote your business.
In this article, I’ve compiled key information about top LinkedIn analytics tools. Discover the best software and follow the tips on choosing the one that best suits your needs.
Outline
What are LinkedIn analytics tools?
LinkedIn analytics tools are software solutions that help individuals and businesses monitor their performance on the platform. These tools track your performance automatically, providing insights on follower growth, engagement, audience demographics, and more.
With the data they collect, you can consider the proper strategies for optimizing your LinkedIn profile and activities on the platform.
Reasons to use LinkedIn analytics tools in 2025
If you still hesitate whether you need a LinkedIn analytics and reporting tool today, our advice is ‘Go and get it!’. These solutions have lots of benefits for your business, in particular:
- Detailed performance analysis. LinkedIn analytics tools provide a complete view of your content, ads, and overall page performance.
- Data-driven strategy. Proper LinkedIn profile analytics helps you develop effective marketing strategies based on actual performance data rather than assumptions.
- Optimized engagement rate. LinkedIn reporting tools allow you to better understand which content resonates with your audience.
- Competitor analysis. LinkedIn monitoring tools may help you analyze similar businesses and identify industry trends. For you, it means finding areas where you can gain a competitive advantage.
- Simplified reporting process. These tools provide automated and more comprehensive analytics than LinkedIn features can offer. You don’t need to jump from one tab to another, trying to gather metrics chaotically. You’ve got a single workspace where you can access all the data you need.
Best LinkedIn analytics tools to track your performance
- Snov.io
- Keyhole
- SocialInsider
- Brand24
- Social Champ
1. Snov.io
Good for: LinkedIn prospecting, outreach automation, and analytics, growing your SSI.
Ever wondered how to get LinkedIn analytics, evaluate your campaigns, and manage leads in one place? Snov.io is just what you’re looking for.
Snov.io is a sales engagement and automation platform that users love because of its LinkedIn networking and powerful lead-generation features. The tool’s comprehensive analysis of your activity allows you to see how you progress and define ways for improvement.
Connect your LinkedIn account in a few simple steps and access statistics on your performance. Snov.io analyzes your profile engagement, assesses the success of your connections, and provides key metrics on your campaigns. In the app, you can also measure your Social Selling Index (SSI), which is crucial for business promotion on the platform.
Navigation is super easy: Choose the Reports section on the left menu and go to the LinkedIn tab. You can filter data by account, campaign, period, and more or explore the total volume and engagement rate.
Extra features:
- LinkedIn Automation Tool. Put your daily LinkedIn workflow on autopilot without compromising safety.
The tool provides a dedicated IP and smart limits to mimic human behavior while programming your outreach sequences. Create a holistic engagement strategy with the perfect scheduling of LinkedIn profile visits, post likes, follows, connection requests, and messages.
Snov.io provides in-depth analytics of your automated LinkedIn campaigns so you can see what’s working and what needs improvement.
Monitoring and managing pending requests is crucial to avoid LinkedIn restrictions and level up your SSI score. With Snov.io, you can not only track your connections but also quickly identify and delete all pending requests.
- LI Prospect Finder. Another great feature from Snov.io lets you easily collect leads from personal profiles, lists of the company’s employees, and search results pages.
With a clear understanding of your ICP (Ideal Customer Profile), you can effortlessly reach targeted leads and grow your sales.
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📌 Pro-tip: Consider customization options You can also use the data collected by LI Prospect Finder to personalize your campaigns. When creating a campaign, fill in dynamic fields with data from collected prospect profiles such as first name, last name, job position, industry, etc. Personalized emails and LinkedIn messages show much higher open and click-through rates. Communication tailored to specific customers’ needs will more likely bring you desired conversions. |
Pricing: With a free plan, you can use some LinkedIn prospecting features for free. Monthly plans start from $39, and the LinkedIn account slot costs $69.*
* The price of tools described in this post may sometimes change. So, I highly recommend checking the pricing on the company’s website.
2. Keyhole
Good for: LinkedIn content analytics, hashtag tracking, and industry and competitor analysis.
Keyhole helps companies monitor their social media metrics and grow their online presence. Its LinkedIn analytics tool provides detailed insights into content performance. You can see which posts your readers love most and adjust your strategy accordingly.
Keyhole allows you to monitor trends and competitors, evaluate your campaigns, and track the success of specific hashtags. Plus, you can do sentiment analysis, which lets you explore real-time audience feedback and improve your messaging accordingly.
Pricing: Monthly plans start from $99. The platform offers a 14-day free trial.
3. SocialInsider
Good for: LinkedIn content analytics and cross-channel analytics.
SocialInsider is another solution for LinkedIn content analysis. This tool provides detailed post analytics with valuable recommendations for increasing engagement. Besides, its cross-channel analysis option allows you to track and compare performance across all your social media accounts.
With SocialInsider, you can also get insights into your audience. The metrics the tool tracks help you tailor your content for specific groups based on location, industry, and job titles. Plus, you can easily customize reports to focus on the data you need for a winning content strategy.
Pricing: Monthly plans start from $99. The tool offers a 14-day free trial.
4. Brand24
Good for: brand awareness monitoring and competitor analysis.
Brand24 is a monitoring tool that helps businesses analyze their online presence and measure brand awareness. You can also monitor campaign performance, analyze competitors, do sentiment analysis, and create custom reports.
Brand24 tracks all mentions of your company on LinkedIn and divides them into categories (positive, negative, or neutral). This report allows you to analyze your brand reputation and track key metrics like reach and share of voice.
Pricing: Monthly plans start from $149. The platform offers a 14-day free trial.
5. Social Champ
Good for: brand awareness monitoring and competitor analysis.
Social Champ is a marketing solution that helps create, manage, and schedule content for socials. Its LinkedIn analytics feature measures your profile performance and gives insights to optimize your social media strategy. Besides, the tool lets you easily create custom reports to get a complete view of your social presence.
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🎁 Unlock the secrets of LinkedIn social selling with our free guide! |
You can compare performance on a weekly or monthly basis, analyze your active audience, and track the engagement of your publications. Social Champ helps you identify top-performing posts and build a content plan depending on what resonates most with your audience.
Pricing: Monthly plans start from $29. The tool offers a 14-day free trial.
How to choose the right LinkedIn analytics tools for your business: factors to consider
Now that you know some of the best LinkedIn analytics tools, the only question is how to select the right one for your business needs. There are a few things to consider before choosing the app for reporting and analytics:
- Needs and purpose
- Features
- User-friendliness
- Integration with other platforms
- Security
- Cost
1. Needs and purpose
Identify the goals you want to achieve with a LinkedIn reporting tool. Whether you want to track engagement, measure ad ROI, or analyze competitors, ensure the app functionality aligns with your needs.
2. Features
Explore LinkedIn analysis tools and their features thoroughly. Choose the tool that provides all the tracking capabilities and metrics necessary to achieve your goals. If your business is growing rapidly, think of a solution that includes the advanced features you’ll most likely need soon.
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📌 Pro-tip: Check if reports can be adjusted to your goals I recommend choosing the LinkedIn analytics tool with customized reports. Ensure the software offers filters and sorting options. The more adjusted your dashboard is, the more convenient it will be to focus on the most critical metrics for your goals.
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3. User-friendliness
Choose the solution with an intuitive interface that enables easy navigation and clear reporting options. Easy-to-read dashboards save time and let you focus on LinkedIn analysis instead of figuring out how it all works.
4. Integration with other platforms
Consider how LinkedIn analytics tools integrate with other software (e.g., CRM, email marketing platform, etc. Is it easy to implement this tool into your workflow? Or will it take too much time and effort to ensure all your data sources are connected smoothly? Pick the solution that will let you effortlessly sync your information to ensure all data sources are connected smoothly.
5. Security
Ensure the tool you choose follows security protocols to keep your data safe. Good LinkedIn analysis tools provide data encryption, secure login methods, and strict compliance with relevant data protection regulations and standards.
For example, with Snov.io, you get a location-based proxy for each account you connect to the CRM. Thus, LinkedIn algorithms cannot detect automation activity. In addition, we provide cloud-based operation, ensuring your data is always protected from unauthorized access.
6. Cost
Your budget matters. Decide how much your team is ready to spend on LinkedIn analytics. Compare reporting tools’ pricing plans and functionality to choose the most cost-effective software. Don’t focus on the cheapest solution. What matters most is which features are offered at such a price.
Key takeaways
When you invest in software, you deserve a reliable solution that strengthens your presence on LinkedIn. This rule applies to reporting tools as well. I hope our recommendations will help you choose the best LinkedIn analytics tool for performance tracking.
And if you want something more than just an analytics solution, Snov.io is always there for you! It offers vast opportunities for successful LinkedIn lead generation and outreach automation. Recently, we launched a free Udemy course to help users generate leads like a guru.
Join Snov.io and hit your sales targets! 🎯
