Bass Pro Shops
Get verified emails for Bass Pro Shops employeesAbout Bass Pro Shops
Bass Pro Shops is a retail company based in Springfield, Missouri, founded in 1972 by Johnny Morris. Small at first, it started with tackle sales out of his father’s liquor store and has grown to serve customers through more than 150 locations across North America.
Through its retail stores and CLUB program, the company sells outdoor gear and related products, and customers can earn points toward free gear and experiences. In 2017, it acquired Cabela’s, and it also operates White River Marine Group, described as the world’s largest manufacturer of boats, along with resorts and nature destinations such as Big Cedar Lodge.
Bass Pro Shops employs more than 10,001 people and serves customers across North America. Beyond retail, the business includes not-for-profit conservation attractions and a conservation mission focused on helping people enjoy, love, and conserve the outdoors.
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Insights
Updated 1 Sep 2026Bass Pro Shops still serves as a destination anchor in the retail and leisure ecosystem. Nearby businesses continue to use “Bass Pro Blvd.” as a location marker, and the brand also appears in sports and outdoor-adjacent events such as the Bassmaster Randy Moss Pro-Football Hall of Fame Pro-Am. That points to brand recognition that reaches well beyond core store traffic.
The footprint looks more selective now. A Bass Pro Shops boating center in Memphis is reported to be closing, with the final day of business noted as Sept. 26, which suggests a targeted real-estate and store-network approach rather than blanket expansion.
Signals from investors and consumers appear mixed. The store closing news is a negative consumer-facing signal, yet the ongoing use of the Bass Pro name in nearby commerce and event sponsorship shows the brand still has local pull and marketing value.
Frequently asked questions
Bass Pro Shops is headquartered in Springfield, Missouri, United States.
Bass Pro Shops has 10001+ employees according to its company profile.
Bass Pro Shops operates in the Retail sector. Public valuation figures are not always disclosed for private companies.