Best Western Hotels & Resorts
Get verified emails for Best Western Hotels & Resorts employeesAbout Best Western Hotels & Resorts
Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel company founded in 1946 and part of the BWH Hotels global enterprise. It serves developers and guests across a wide range of markets, and its work spans a broad portfolio of 19 brands. Simple enough.
Its brand family includes Best Western, Best Western Plus, Best Western Premier, @HOME by Best Western, Executive Residency by Best Western, Vīb, GLō, Aiden, Sadie, BW Premier Collection, and BW Signature Collection. Also included are WorldHotels Luxury, Elite, Distinctive, and Crafted collections, along with SureStay, SureStay Plus, SureStay Collection, and SureStay Studio franchises.
Best Western Hotels & Resorts supports approximately 4,300 hotels in more than 100 countries and territories worldwide, with numbers including properties in the development pipeline. Best Western, WorldHotels, and SureStay branded hotels are independently owned and operated.
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Insights
Updated 3 Sep 2026Best Western Hotels & Resorts appears to be operating in a lodging market where traveler loyalty and value-seeking behavior still matter. Guests can get free upgrades, breakfast, lounge access and free nights through loyalty booking, and that keeps hotel brands focused on repeat business. Loyalty is doing a lot of work.
Broader travel demand is being shaped by changing destination preferences and niche experiential stays. Recent coverage points to growth in Canadian visitation to Las Vegas properties through a targeted promotion, while other stories show demand for slow-living, wellness and nature-led escapes in Kerala and expanding business travel and MICE activity in Azerbaijan. The market is pulling in several directions at once.
There were no Best Western-specific funding, hiring, earnings or sentiment updates in the supplied sources. Still, the consumer signal is clear. Travelers remain interested in hotel loyalty programs and deal-driven travel, which suggests they are comparing brands on perks and price rather than on room inventory alone.
Frequently asked questions
Best Western Hotels & Resorts is headquartered in Phoenix, Arizona, United States.
Best Western Hotels & Resorts has 1001-5000 employees according to its company profile.
Best Western Hotels & Resorts operates in the Hospitality sector. Public valuation figures are not always disclosed for private companies.