About BIG W
BIG W was founded in 1964, when it opened its first store on the outskirts of Newcastle in New South Wales. Today it operates more than 177 stores across Australia and is based in Sydney, New South Wales.
The company sells a broad range of general merchandise for Australian households, including women's, men's and children's clothing and shoes, homewares, electronics, pet food, cleaning items, party goods, toys and books. Low-priced products across these categories are the focus, and BIG W positions itself as a one-stop shop for customers looking for them.
BIG W employs 22,000 people in Australia and Asia. The business says it focuses on empowering its team to contribute to the company, build career skills and reach their potential.
Need to reach the BIG W team directly? Find verified work emails for every employee with Snov.io
Insights
Updated 16 Jul 2026No supplied source gives information about BIG W’s competitive position, strategy, funding, hiring, earnings, or consumer sentiment. There is not enough evidence here to write a grounded B2B insight brief.
Only one retail-related source is available. It says Woolworths is bringing back Disney OOSHIES collectables and adding more ways for shoppers to build their collections, but it does not mention BIG W or offer company-specific strategic or investor signals.
Frequently asked questions
BIG W is headquartered in Sydney, New South Wales, Australia.
BIG W has 10001+ employees according to its company profile.
BIG W operates in the Retail sector. Public valuation figures are not always disclosed for private companies.