CDK Global
Get verified emails for CDK Global employeesAbout CDK Global
CDK Global provides retail technology and software-as-a-service (SaaS) solutions for the automotive industry. Its products are designed to help dealers and auto manufacturers run their businesses more efficiently. They also improve profitability and support smoother purchasing and ownership experiences for consumers.
Founded in 1972, CDK Global is based in Austin, Texas, and employs 5,001 to 10,000 people. The company serves nearly 15,000 retail locations in North America and sits at the center of the automotive ecosystem, connecting the industry across multiple levels.
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Insights
Updated 27 Aug 2026CDK Global sits in the automotive retail software market and appears to be positioning around dealer-focused digital transformation. Its own newsroom and Insights pages keep up a steady stream of product updates and thought-leadership material, while a recent LinkedIn post shows the CEO talking about AI for dealers at NADA. That makes AI look like a current strategic theme for the company.
Dealers are the center of the competitive picture. CDK has to stay relevant with software and services that support everyday retail operations, and its public content suggests it is leaning on industry events and published insights to reinforce its role as a technology partner to dealers rather than competing purely on price or point solutions.
Investor sentiment seems more cautious than the product messaging. Bloomberg Tax reported that Brookfield-backed CDK was in talks on a below-par debt exchange, which points to financial restructuring pressure in the background even as the company publicly emphasizes dealer technology and AI-led innovation.
Frequently asked questions
CDK Global is headquartered in Austin, Texas, United States.
CDK Global has 5001-10000 employees according to its company profile.
CDK Global operates in the Computer Software sector. Public valuation figures are not always disclosed for private companies.