Choice Hotels International
Get verified emails for Choice Hotels International employeesAbout Choice Hotels International
Choice Hotels International is a lodging franchisor headquartered in North Bethesda, Maryland. Its portfolio covers 22 hotel brands, spanning full-service upper upscale, midscale, extended stay, and economy properties, and it is designed to serve travelers across different trip types and price points. Nearly 7,500 hotels with more than 630,000 rooms are supported across 45 countries and territories.
Choice Hotels also provides the Choice Privileges rewards program and co-brand credit card options, which let members earn reward nights and personalized perks. Beyond its franchise network, support comes through corporate headquarters in the Washington metropolitan area and IT centers in Scottsdale, Arizona, and Minneapolis, Minnesota, with associates working across the globe to help keep hotels operating and to support franchisees.
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Insights
Updated 3 Sep 2026Choice Hotels International is operating in a lodging market where luxury and destination properties continue to attract attention and new supply. Recent coverage highlights Palm Beach as a hot hotel market, with established names like The Breakers and The Colony Hotel alongside newer arrivals such as Palm House and The Vineta, while Miami is also seeing major high-end hotel and residential development. This suggests the competitive backdrop remains active and premium-focused, with strong interest in standout properties and markets.
The broader travel and hospitality trend in the supplied sources points toward continued expansion and specialization in experiences and upscale offerings. Luxury portfolios are growing in Europe, tourism is surging in Mexico, and hospitality technology companies are investing in commercial leadership to better sell and distribute experiences across hotels and resorts. For a major hotel franchisor like Choice Hotels, that environment reinforces the importance of distribution reach, brand differentiation, and keeping pace with evolving guest preferences in both leisure and destination travel.
Investor and consumer signals in the sources are generally constructive for the travel sector, though they are indirect for Choice Hotels specifically. The hospitality technology sector is still hiring and expanding operations, and the travel coverage emphasizes record cruise growth, luxury openings, and new connectivity that can support demand. Consumer interest appears strongest in high-end and experience-led travel, which may benefit hotel companies positioned to capture leisure demand and premium stays.
Frequently asked questions
Choice Hotels International is headquartered in North Bethesda, Maryland, United States.
Choice Hotels International has 1001-5000 employees according to its company profile.
Choice Hotels International operates in the Hospitality sector. Public valuation figures are not always disclosed for private companies.