About Gymshark
Gymshark is a fitness apparel and accessories company founded in 2012 and based in Solihull, West Midlands, United Kingdom. It develops and sells products for people looking for training-focused clothing and related accessories.
Customers in hundreds of countries use Gymshark. The company has built an audience of over 22 million social media followers, and Gymshark describes itself as a workplace for open-minded, ambitious, curious, creative, and resourceful people.
Gymshark operates at a scale of 1,001 to 5,000 employees. Its business is centered on fitness apparel and accessories, and its global customer base is reached primarily through its online presence and social channels.
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Insights
Updated 9 Jul 2026Gymshark is competing in a crowded athleisure market. Global brands like Lululemon and Gymshark are used as reference points for competition, while newer regional players are standing out by designing for local consumers. That suggests the category still has appeal, but brand positioning and market-specific relevance matter as much as product quality.
Technology looks set to play a bigger role in the next phase of growth. Gymshark has hired Shaun Perkinson, a former CTO at Boden and Al Waha Travel Retail, and its CEO said technology will be central to creating better customer experiences and supporting growth. The move points to a more capability-led strategy rather than relying only on brand and product.
Investor and ownership signals are also active. Ben Francis is reportedly in talks with General Atlantic to buy back part of the stake he sold in 2020, which points to an effort to regain control, and the same source says the earlier deal made Gymshark a unicorn valued at £1.25 billion. That valuation reinforces that the business remains significant enough to draw ongoing ownership discussions and strategic attention.
Frequently asked questions
Gymshark is headquartered in Solihull, West Midlands, United Kingdom.
Gymshark has 1001-5000 employees according to its company profile.
Gymshark operates in the Sporting Goods sector. Public valuation figures are not always disclosed for private companies.