About H&M
H&M is a fashion retailer founded in 1947 and headquartered in Stockholm, Sweden. More than 120,000 colleagues work there, and the company operates in over 75 countries worldwide.
H&M focuses on making fashion accessible to a broad customer base. Its emphasis is on inclusive, welcoming, and sustainable practices, and the company describes its work as helping reimagine the future of the industry while giving people responsibility and ownership in their roles.
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Insights
Updated 21 Aug 2026H&M still shows up in the fashion conversation as a shopper-accessible brand, with contemporary pieces being framed as vintage-looking, while Uniqlo is backfilling its former Oculus location, which points to ongoing competition for prime urban retail space. That mix keeps H&M on the consumer shortlist. Still, rivals are pushing into the same high-traffic locations, and the pressure is intense.
Fast fashion is being shaped by a more cautious investor and consumer environment. Reports on Shein say slower growth and rising costs have cooled investor appetite ahead of its Hong Kong market debut, and its targeted valuation has dropped well below prior fundraising levels, while editorial coverage of H&M in affordable trend edits shows that demand for lower-priced fashion is still active even as competitors fight for share.
Frequently asked questions
H&M is headquartered in Stockholm, Stockholm County, Sweden.
H&M has 10001+ employees according to its company profile.
H&M operates in the Retail sector. Public valuation figures are not always disclosed for private companies.