About Meltwater
Meltwater provides media, social, and AI intelligence software that helps organizations understand what is being said about their brands, markets, and competitors, and turn that information into action. Its platform brings together global news, social media, influencer, digital community, and AI answer engine signals, so customers can track brand perception in real time and see what matters across fragmented sources.
The company’s core capabilities include media monitoring across news, print, broadcast, podcasts, and social media; social listening and analytics; AI visibility tracking for how large language models and AI networks portray a brand and which sources they cite; influencer discovery and campaign management; and media relations tools for finding journalists and managing outreach. Meltwater says it analyzes more than 1 billion pieces of content each day. It also monitors 200B+ conversations and 300M+ profiles through its social listening platform.
Founded in 2001 and based in San Francisco, Meltwater serves 27,000 customers and operates from 50 offices across six continents with 2,200 employees. The company works with organizations that need a consolidated view of media and online conversations to support faster, more informed decisions.
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Insights
Updated 25 Aug 2026Meltwater seems to be strengthening its place in the B2B go-to-market stack through a July strategic partnership with Marketbridge. That deal brings together first-party B2B data and third-party narrative intelligence to support AI-powered go-to-market strategies, along with Generative Engine Optimization measurement and insights, which suggests demand for more connected, data-driven marketing workflows.
Marketbridge’s announcement points to a clear shift in the market. B2B buyers are looking for unified systems that cut across brand, demand, sales, and technology, and Meltwater is being framed as part of that movement by supplying narrative intelligence that can help enterprise brands improve measurement and insight in AI-era buying journeys.
Signals from investors and consumers are limited in the supplied sources. Still, the partnership reads as a positive commercial signal, because it shows Meltwater remains relevant in a growing ecosystem of AI-driven B2B growth tools, while Marketbridge’s own emphasis on significant growth and expansion underlines the momentum behind the capabilities Meltwater is helping support.
Frequently asked questions
Meltwater is headquartered in San Francisco, California, United States.
Meltwater has 1001-5000 employees according to its company profile.
Meltwater operates in the Computer Software sector. Public valuation figures are not always disclosed for private companies.