About Mixpanel
Mixpanel is a software company founded in 2009 and based in San Francisco, California. Simple enough. It provides an AI-first digital analytics platform for product and web teams that need to understand user behavior and measure how changes affect adoption and retention.
Its platform combines product and web analytics with session replay, experimentation, feature flags, and metric trees, giving teams a set of connected tools for analysis and product decisions. That setup serves more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber.
The company has 201-500 employees and works with customers across a range of organizations that use its analytics capabilities to track product performance and support shipping decisions with data. The scope is broad.
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Insights
Updated 25 Aug 2026Mixpanel is moving more directly into product analytics and digital experimentation through its acquisition of DoubleLoop, which it says will help speed up “digital continuous innovation.” That points to a competitive plan built around widening its analytics value proposition, rather than staying only a measurement tool.
This move suggests a clear shift in direction. Mixpanel’s acquisition announcement frames the strategy around helping customers go faster from insight to action, with analytics tied to innovation workflows so teams can keep testing, learning, and improving digital products.
Public signals are limited in the sources provided, but they do show active communication. Mixpanel has announced the acquisition and continues to maintain a community announcements page, while the sources offer no funding, hiring, or earnings data.
Frequently asked questions
Mixpanel is headquartered in San Francisco, California, United States.
Mixpanel has 201-500 employees according to its company profile.
Mixpanel operates in the Computer Software sector. Public valuation figures are not always disclosed for private companies.