National Basketball Association (NBA)
Get verified emails for National Basketball Association (NBA) employeesAbout National Basketball Association (NBA)
The National Basketball Association (NBA) is a global sports and media organization based in New York, New York. Around five professional leagues sit under its umbrella: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League. Its digital offerings include NBA TV, NBA.com, the NBA App, and NBA League Pass. Games and programming are available in 214 countries and territories in more than 50 languages.
Fans, teams, and players make up its worldwide audience. Merchandise is sold in more than 200 countries and territories across all seven continents, while its social media presence spans more than 2.5 billion likes and followers globally across league, team, and player platforms. The organization also runs NBA Cares, its global social impact platform focused on health and wellness, civic engagement, social justice and inclusion, and sustainability.
Founded as a major international basketball organization and employing between 1,001 and 5,000 people, the NBA combines professional sports, media, digital products, and community initiatives. That scale reflects operations that extend well beyond the United States, with a broad reach across content distribution, commerce, and social impact programs.
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Insights
Updated 10 Jul 2026Summer League is keeping the NBA busy. Recent lottery picks are meeting head to head, and the wider coverage shows how much attention still follows the league’s pipeline from college and international basketball through game-watch guides and player-development stories.
Global talent remains central to the NBA’s outlook. Source material points to international recruiting and draft buzz around prospects such as Serbia’s Nikola Kusturica, who was described as a candidate for the No. 1 pick in the 2028 draft, which shows how the league’s future talent pool is increasingly global.
Fan interest is active, and so is the business side. BTCC’s announcement specifically notes NBA All-Star Jaren Jackson Jr. as a global brand ambassador and says the crypto exchange serves over 11 million users worldwide, while Summer League viewing still gives the league a useful platform for brand partnerships beyond the core season.
Frequently asked questions
National Basketball Association (NBA) is headquartered in New York, New York, United States.
National Basketball Association (NBA) has 1001-5000 employees according to its company profile.
National Basketball Association (NBA) operates in the Sports sector. Public valuation figures are not always disclosed for private companies.