About Nike
NIKE, Inc. is a sporting goods company founded in 1972 and based in Beaverton, Oregon, United States. It operates at large scale, with more than 10,001 employees.
The company develops products, platforms, experiences, and systems connected to sport, with a stated mission to bring inspiration and innovation to every athlete. Its work is centered on supporting sport through a shared commitment to inclusion, diversity, and continuous improvement.
Nike serves athletes and people with bodies, reflecting its broad definition that "if you have a body, you are an athlete." The company also invites candidates and interested individuals to explore opportunities through its careers site and Talent Community.
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Insights
Updated 21 Aug 2026Nike’s brand is still showing up in consumer retail and product storytelling. Office Depot is promoting a Nike 3BRAND Blitz Backpack at a discount alongside other back-to-school backpack deals, which points to Nike continuing to compete on crowded shelves and in seasonal shopping moments where price, design, and licensed or lifestyle positioning all matter.
The broader market backdrop suggests brands are leaning harder on attention-grabbing, sensory-led marketing to stand out as customers face more advertising across phones, social media, streets, and storefronts. For Nike, that makes product drops and distinct brand cues even more useful for cutting through the noise and keeping demand steady.
Investor and consumer signals in the supplied sources are limited. Still, sneaker-release coverage shows continued interest in Nike’s Jordan franchise, with Sneaker Files reporting that the Air Jordan 4 ‘Bred’ is set to return in November 2026, and that planned retro release points to ongoing franchise relevance and collector interest.
Frequently asked questions
Nike is headquartered in Beaverton, Oregon, United States.
Nike has 10001+ employees according to its company profile.
Nike operates in the Sporting Goods sector. Public valuation figures are not always disclosed for private companies.