About backpackr
Backpacker Corp., founded in 2012 and based in Seoul, operates the Unique Lifestyle Guide App called idus. Idus is described as a composite platform for the handmade market in Korea, connecting creators with customers through online services. It is also expanding into offline handmade market activities.
The platform supports about 18,000 artists who sell more than 240,000 goods across categories including accessories, clothing, and food. Backpacker Corp. says idus is moving beyond a sales-only service to support the growth and independence of artists. The aim is to build a sustainable ecosystem for creators.
The company employs 201-500 people and serves the Korean handmade market through idus. It reports a customer repurchase rate of more than 80%, and annual sales have grown by more than double, reflecting its scale in the market.
Need to reach the backpackr team directly? Find verified work emails for every employee with Snov.io
Insights
Updated 24 Aug 2026Backpackr appears positioned around travel content and discovery. Its Explore page centers on travel stories, tips, and destinations, which points to a content-led travel experience rather than a broad consumer travel marketplace. The supplied source does not provide direct competitive or company-scale details.
The clearest strategic signal in the source is an emphasis on inspiration and destination discovery. That suggests a content and audience-building approach, but no hiring, funding, earnings, or customer sentiment information is provided in the supplied material, so investor or consumer momentum cannot be assessed from this source alone.
Frequently asked questions
backpackr is headquartered in Seoul, Seoul, Korea (Republic of).
backpackr has 201-500 employees according to its company profile.
backpackr operates in the Information Technology & Services sector. Public valuation figures are not always disclosed for private companies.