About Peacock
Peacock is a streaming company backed by more than 100 years of NBCUniversal legacy. That legacy carries through television, film, sports, news, and related programming, while data and technology help shape the viewing experience.
The company focuses on creating a more human streaming experience. In both its product and workplace, it says it puts people first, and its team emphasizes transparency, inclusion, empathy, and teamwork while using data-driven approaches to improve how entertainment is delivered.
Based in New York, New York, Peacock has 1,001 to 5,000 employees. Audiences looking for streamed entertainment across multiple content categories can find it through peacocktv.com.
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Insights
Updated 28 Aug 2026Peacock is widening its distribution play as streaming competition gets tougher. NBCUniversal said its partnership with YouTube will bring Peacock and NBCUniversal content across YouTube’s platforms, and it also rolled out an Apple TV and Peacock bundle; Peacock has also added STARZ as an add-on subscription. This points to a strategy built around bundling and platform deals, rather than relying only on standalone subscriber growth.
Content remains central. NBCUniversal highlighted a “powerhouse slate” at its upfront, and Peacock said its biggest month ever for viewership was driven by FIFA World Cup 2026 and Love Island USA Season 8. That mix shows a focus on sports, reality, and franchise programming that can keep viewers coming back.
Signals from both investors and consumers look constructive. NBCUniversal said Peacock reached its biggest month ever for viewership, and a Los Angeles Times report says the service finally turned a profit as Comcast prepares to spin off NBCUniversal. Those developments suggest improving operating momentum, even with Peacock still competing in a crowded streaming market.
Frequently asked questions
Peacock is headquartered in New York, New York, United States.
Peacock has 1001-5000 employees according to its company profile.
Peacock operates in the Entertainment sector. Public valuation figures are not always disclosed for private companies.