About Plaid
Plaid is a data network that helps people connect their financial accounts to the apps and services they want to use. The company works with thousands of businesses, including Venmo, SoFi, and Betterment, as well as several Fortune 500 companies and many of the largest banks, to support financial account connectivity across applications.
Plaid’s network covers more than 12,000 financial institutions across the US, Canada, the UK, and Europe. It supports tools that millions of people rely on to manage and improve their financial lives. Those tools serve companies that need access to financial data and account connections for their products and services.
Founded in 2013 and headquartered in San Francisco, California, Plaid has 501-1000 employees. The company was founded by Zach Perret and William Hockey.
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Insights
Updated 22 Aug 2026Plaid sits in a crowded financial infrastructure market. Its role is mostly behind the scenes, powering the rails for many consumer and business apps rather than standing out as a consumer brand, and the supplied sources do not include company-specific competitive data that would support any further competitive claim.
No Plaid-specific strategic updates appear in the source set. There are no product launches, funding rounds, hiring plans, or earnings signals, so this material gives no basis for reading a new strategic direction or a near-term execution trend.
Investor and consumer sentiment are not visible here. None of the sources mention Plaid’s funding, headcount, financial results, or customer adoption, which leaves no substantiated signal to draw from the provided materials.
Frequently asked questions
Plaid is headquartered in San Francisco, California, United States.
Plaid has 501-1000 employees according to its company profile.
Plaid operates in the Computer Software sector. Public valuation figures are not always disclosed for private companies.