About Qualtrics
Qualtrics provides experience management software that helps organizations capture and act on signals from the experiences that matter most, including customer, employee, patient, product, and brand experiences. Its XM platform combines listening, understanding, and action in one system by collecting input across surveys, calls, digital touch points, and service interactions, then using AI-powered analytics to identify themes, sentiment, and risk in context. The platform also equips teams and AI-driven Experience Agents to close the loop on feedback.
The company serves global enterprises across retail, travel and hospitality, healthcare, financial services, and the public sector. Customers use Qualtrics to turn insight into measurable outcomes such as stronger loyalty, reduced churn, faster research, and more confident decisions. In May 2026, Qualtrics completed its acquisition of Press Ganey Forsta, adding healthcare experience measurement systems to the platform.
Founded in 2002, Qualtrics is based in the United States and is co-headquartered in Provo, Utah, and Seattle, Washington, with dozens of offices worldwide. The company has between 5,001 and 10,000 employees.
Need to reach the Qualtrics team directly? Find verified work emails for every employee with Snov.io
Insights
Updated 25 Aug 2026Families are facing higher back-to-school spending, especially on technology and extracurriculars, and that can put pressure on customer budgets while raising the need for timely experience and feedback insights. Short budgets. The supplied source does not mention Qualtrics directly, so there is no basis for competitive or company-specific positioning.
Rising costs in 2026 point to a broader consumer trend, with technology and extracurricular expenses stretching budgets further and making it harder for households to absorb extra spend. That matters for B2B buyers, since it suggests stronger demand for tools that help organizations understand shifting customer and employee sentiment, but the source gives no evidence of Qualtrics’ product moves, hiring, earnings, or funding.
No investor or consumer signals specific to Qualtrics are included in the supplied material. Families may spend more on back-to-school items in 2026, and that expected increase is the only usable signal here, since it may reflect tighter consumer budgets and greater sensitivity to value.
Frequently asked questions
Qualtrics is headquartered in United States.
Qualtrics has 5001-10000 employees according to its company profile.
Qualtrics operates in the Computer Software sector. Public valuation figures are not always disclosed for private companies.