Recreational Equipment Inc
Get verified emails for Recreational Equipment Inc employeesAbout Recreational Equipment Inc
Recreational Equipment, Inc. (REI) is a retail company based in Seattle, Washington, founded in 1938. Quietly, it operates as an outdoor co-op serving people who want to spend time outside, with a focus on helping customers experience outdoor activities and nature.
REI provides top-quality gear and apparel, expert advice, and rental equipment. Along with that, it offers outdoor experiences and stories designed for individuals as well as friends and families, and the company says it serves both newcomers to the outdoors and more experienced participants.
REI employs more than 10,001 people and operates in the United States through its rei.com website and retail presence. The company describes itself as a co-op with no shareholders, and says purchases support sustainable business and stewardship of the outdoors.
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Insights
Updated 1 Sep 2026Recreational Equipment Inc is operating in a consumer discretionary market where boat demand still looks uneven. Malibu Boats said lower retail activity cut wholesale shipments across its Malibu, Saltwater Fishing and Cobalt segments, and it also said dealers were carrying less inventory in some parts of the portfolio. There are early signs of stabilization. Even so, macro disruptions are still weighing on buyers and slowing a broader recovery, and Malibu said it remains positioned well relative to the industry while staying cautious on the cycle outlook.
Portfolio expansion is the main strategic theme. Malibu pointed to the Saxdor acquisition as the key growth driver in fiscal 2026, said it contributed meaningful revenue and unit volume, and is shifting Saxdor production to its Fort Pierce, Florida facility, with the first domestically built boats expected in the first half of fiscal 2027. Eleven new models were also added to the Model Year 2026 lineup, and management said it is continuing vertical integration initiatives and disciplined growth efforts.
Investor signals look mixed, but constructive. Malibu ended fiscal 2026 with $74.4 million of cash and $165.0 million of long-term debt, finished a credit facility refinancing that extends maturity to July 2031, and the board approved a new $70 million share repurchase program for fiscal 2027. Full-year net sales rose 13.3%, while net income fell 88.8%. Guidance for fiscal 2027 calls for net sales of $1.08 billion to $1.12 billion and Adjusted EBITDA of $101 million to $109 million, which points to confidence in a recovery even as the company stays cautious.
Frequently asked questions
Recreational Equipment Inc is headquartered in Seattle, Washington, United States.
Recreational Equipment Inc has 10001+ employees according to its company profile.
Recreational Equipment Inc operates in the Retail sector. Public valuation figures are not always disclosed for private companies.