About REMAX
RE/MAX, LLC is a real estate franchisor based in Denver, Colorado, and a subsidiary of RE/MAX Holdings (NYSE: RMAX). Founded in 1973 by Dave and Gail Liniger, the company operates with an independent franchise model. That model gives agents and franchisees flexibility to run their businesses.
RE/MAX works through a network of more than 140,000 agents in almost 9,000 offices across more than 110 countries and territories. Through remax.com, its agents help clients search home listings and find local agents, and the company is measured as selling more real estate than any other brand by residential transaction sides.
The company also notes long-standing involvement in local communities. That includes support for Children’s Miracle Network Hospitals® and other charities. RE/MAX has 201-500 employees, and each office is independently owned and operated.
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Insights
Updated 24 Aug 2026REMAX appears to be leaning into local, advisor-led real estate content aimed at higher-touch segments such as luxury buyers and sellers. Recent materials from RE/MAX Select point to jumbo loan preparation, working with a certified specialist, understanding North Jersey submarkets, and navigating low inventory. One other piece focuses on comparative market analysis as a data-backed way to determine a home’s value before listing or refinancing. Simple, but deliberate.
The strategy implied by these sources is to stand out through market-specific expertise rather than broad national messaging. Both articles frame success around localized knowledge, financial and legal readiness, and data-driven pricing guidance, which suggests RE/MAX is positioning its agents as specialists who can help consumers handle complexity in competitive housing markets. That is the core message.
Investor and consumer signals in the supplied sources are limited, but the content points to ongoing demand for guidance in constrained inventory conditions and premium housing segments. Multiple recently published educational articles also suggest an active content and lead-generation posture. Still, the sources do not provide funding, hiring, or earnings updates.
Frequently asked questions
REMAX is headquartered in Denver, Colorado, United States.
REMAX has 201-500 employees according to its company profile.
REMAX operates in the Real Estate sector. Public valuation figures are not always disclosed for private companies.