Industry
Hospitality
Size
5001-10000
Location
New York, New York, United States
Founded
2004
Social

About Shake Shack

Shake Shack is a hospitality company founded in 2004 in New York, New York. It began with a hot dog cart in Madison Square Park supporting the Madison Square Park Conservancy’s first art installation. A permanent kiosk opened in the park in 2004. From that roadside-style stand, the business grew into a restaurant concept serving burgers, hot dogs, frozen custard, shakes, beer, wine, and other menu items.

Fresh, simple versions of classic fare guide the concept. Guests come from the local neighborhood, and from across the city, country, and world, while the brand stays tied to a modern roadside burger stand and an in-park origin story that remains central to Shake Shack.

Shake Shack employs between 5,001 and 10,000 people. Its team culture is centered on family, fun, and community. The company also says it is committed to equal opportunity, diversity, inclusion, and empowerment, and notes that it received a 100% score on the Human Rights Campaign’s 2025 Corporate Equality Index for LGBTQ-inclusive workplace policies and practices.

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Insights

Updated 21 Aug 2026

Shake Shack’s competitive set is still being shaped by wider quick-service expansion and premiumization across the category. Whataburger is continuing to buy sites and add locations in Texas, while Panda Express has opened a second Cumberland County unit with a drive-thru. The broader restaurant backdrop also points to brands leaning on deals and occasion-based traffic, with National Lemonade Day coverage showing promotional activity tied to beverage-led demand. Citi Field’s repeat ranking as a top stadium food destination shows how food quality and venue execution can stand out in crowded dining environments.

The sources point more to category-wide growth patterns than to Shake Shack-specific moves. Chains are still pursuing new physical locations, drive-thrus, and market expansion, and consumer-facing promotions remain part of the traffic-building playbook. That raises the competitive bar for Shake Shack on both convenience and experience, especially in high-traffic and on-the-go dining settings. It is a tighter market.

No funding, hiring, earnings, or direct sentiment signals for Shake Shack appear in the supplied sources. They are mostly context on peer expansion and food-service competition, not company-specific investor or consumer updates. That is the limit here.

Frequently asked questions

What is the address of Shake Shack?

Shake Shack is headquartered in New York, New York, United States.

How many employees does Shake Shack have?

Shake Shack has 5001-10000 employees according to its company profile.

What is the valuation of Shake Shack?

Shake Shack operates in the Hospitality sector. Public valuation figures are not always disclosed for private companies.