Sol de Janeiro
Get verified emails for Sol de Janeiro employeesAbout Sol de Janeiro
Sol de Janeiro is a cosmetics company founded in 2015 in New York, New York. The brand was inspired by Brazilian beauty philosophy and focuses on body care, fragrance, and hair care products.
Its collection includes award-winning products known for rich textures and clinically proven formulations, with fragrances designed to be transportive. The company serves multi-generational consumers around the world, and sells through premium global retailers as well as its own website.
Sol de Janeiro employs between 201 and 500 people and has built a global presence since its founding. Self-love and body celebration sit at the center of its brand positioning, and its offerings are developed around that core philosophy.
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Insights
Updated 16 Jul 2026Sol de Janeiro is still competing in premium masstige beauty through wide retail visibility and frequent promotions. A Boots beauty edit is offering Sol de Janeiro products at heavily discounted prices, while Sephora is carrying the brand’s new men’s Cologne Body Mist launch. That points to a strategy built on promotional access and fresh product drops, keeping the brand visible across major beauty channels.
Recent product activity suggests line extension and audience expansion. Two new men’s Cologne Body Mist scents show Sol de Janeiro moving beyond its core fragrance and body-care position into a broader men’s offer, while retailer-led discounting suggests the brand is also serving as a traffic driver inside multi-brand beauty assortments.
The signals in the supplied sources are mostly consumer-facing, not financial. Shoppers are clearly deal-seeking around Sol de Janeiro, with products available for less than £3 in Boots and consumers responding to a new Sephora launch. No funding, earnings, hiring, or valuation updates for Sol de Janeiro appear in the material provided.
Frequently asked questions
Sol de Janeiro is headquartered in New York, New York, United States.
Sol de Janeiro has 201-500 employees according to its company profile.
Sol de Janeiro operates in the Cosmetics sector. Public valuation figures are not always disclosed for private companies.