Whataburger
Get verified emails for Whataburger employeesAbout Whataburger
Whataburger is a restaurant company founded in 1950, when Harmon Dobson opened the first location on Ayers Street in Corpus Christi, Texas. Headquartered in San Antonio, Texas, the company now operates more than 1,100 restaurants across 16 states, with a workforce of more than 51,000 employees, referred to as Family Members.
Made to order is the standard. The company is known for burgers prepared when ordered, using 100 percent pure, never-frozen beef on a toasted five-inch bun with customizable toppings and add-ons, and its menu also includes a growing list of other items while it serves customers 24 hours a day, seven days a week.
Whataburger’s restaurants are recognized by their orange-and-white-striped buildings and are served with its Fancy Ketchup. Across its regional footprint, the brand serves both road-trippers and local customers in communities from Las Vegas to the Carolinas, offering fresh burgers and friendly service.
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Insights
Updated 21 Aug 2026Whataburger is stepping deeper into the fast-food value fight with its new “More for $4” menu. That move fits an industry-wide shift toward price-conscious customers and value deals as a major competitive tool, and the menu centers on four fan-favorite items, which shows a clear push to protect traffic with affordability while rivals keep discounting.
Expansion is still part of the story. A new restaurant opened in West Monroe, north Louisiana, showing that Whataburger keeps pushing beyond its core markets, while its bold flavors and orange-and-white identity remain central to how the brand presents itself in new locations.
Consumer sentiment still looks favorable, and the brand has a real cultural pull. A Texas football player said he has long wanted to be sponsored by Whataburger and named favorite menu items, which points to strong brand affinity, and that kind of organic enthusiasm can support the company’s value messaging as it competes for attention and visits.
Frequently asked questions
Whataburger is headquartered in San Antonio, Texas, United States.
Whataburger has 10001+ employees according to its company profile.
Whataburger operates in the Restaurants sector. Public valuation figures are not always disclosed for private companies.