About Zaxbys
Founded in 1990 and headquartered in Atlanta, Georgia, Zaxbys operates a restaurant brand centered on Chicken Fingerz™, Zalads®, wings, and signature sauces. Simple enough. The company combines these menu items with a Southern hospitality approach and a modern twist in its service style, creating a service format that reflects both the brand’s roots and its current presentation.
Zaxbys has more than 950 locations across 17 states, serving customers through a broad restaurant footprint in the United States. That reach is significant. The company’s stated focus is on its core menu offerings and the experience built around them, with its operating model built to support that emphasis across a wide network.
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Insights
Updated 10 Jul 2026Zaxbys is leaning hard into menu-led competition in chicken and casual dining. Limited-time items keep coming, from Chicken Bacon Ranch and Giant Chicken Finger Wraps to Southern Fried Shrimp, Giant Quesadillas, dry rubs, and a Peaches & Cream Milkshake. Across those launches, the brand keeps pushing indulgent, meal-sized offerings and “fan-favorite” flavors, which suggests it is using product innovation to stay top of mind and stand apart through craveable, novelty-driven menu news.
Recent executive and development moves point to an operational focus beyond the menu. Zaxbys named Michael Dixon as chief financial officer and also hired a Waffle House veteran as chief development officer. That mix signals attention to financial discipline and restaurant growth capabilities, while franchising activity and local market coverage around a Chapel Hill closure show the brand is actively managing its footprint as it pursues broader development priorities.
From a consumer-signal perspective, the steady cadence of product rollouts suggests Zaxbys is testing what resonates with guests and building momentum around flavor trends. The repeated use of “fan-favorite” language and the return of popular items imply the brand sees demand in familiar, high-appeal offerings. A restaurant closure in Chapel Hill shows that unit-level changes are still part of the story as the company refines its market presence.
Frequently asked questions
Zaxbys is headquartered in Atlanta, Georgia, United States.
Zaxbys has 201-500 employees according to its company profile.
Zaxbys operates in the Restaurants sector. Public valuation figures are not always disclosed for private companies.