There’s hardly anything better than attracting customers to your business organically. And even though we’ve got used to everything organic being expensive, that’s not the case in marketing. Organic marketing is (almost) free.
Let’s learn what organic marketing stands for, its strong and weak points, its difference from paid marketing, and how to run an organic marketing strategy successfully.
Organic marketing definition
Organic marketing is a digital marketing strategy that helps you naturally generate traffic to your website rather than use paid marketing approaches.
It aims to raise brand awareness, bring traffic to landing pages and sites, build relationships, and generate new leads through informative and valuable content.
Organic marketing mainly refers to free tools and methods, as you don’t pay for the promotion of your content when boosted with SEO, social media, or email campaigns. But you still have to spend money on your marketing strategy, staff, and the needed software.
Organic marketing examples
Here are some examples of organic marketing for a better understanding of how it works:
- Blog posts
- Guest posts
- Case studies
- YouTube videos
- Unpaid posts on social media platforms, such as Facebook, LinkedIn, Twitter, Instagram, TikTok, Pinterest, Snapchat, and others.
- User-generated content, such as reviews, testimonials, videos, or podcasts.
Organic marketing pros and cons
Why is organic marketing important?
Standing at the top of the funnel, it plays a crucial role in the following aspects:
- It helps build rapport. By sharing helpful content over time, you develop an emotional connection and an atmosphere of trust with your clients, which increases customer loyalty and conversion rate.
- It’s cost-effective. You don’t have to spend much money on organic marketing as opposed to paid channels.
- It enables long-term success for your business. Using an efficient organic approach, you create a substantial basis for developing your company and collect a solid lead base that engages with content and promotes your brand through word-of-mouth advertising.
Despite organic marketing advantages, it still has its cons:
- It won’t give you instant results. Organic marketing takes time and effort to stand out in a sea of data. Thus, if you require revenue right now, organic marketing is not the fast pill to rely on.
- It has a limited reach. Organic marketing is mainly displayed to your followers and rarely to people who do not follow you.
- It’s highly competitive. Competition for organic sources is fierce, making it difficult to stand out from your competitors.
Organic vs. paid marketing
It’s essential to differentiate organic and paid marketing to take full advantage of them. Let’s take a closer look at how they differ:
- While organic marketing concentrates on drawing the audience over time, paid marketing uses chargeable methods to directly target, reach, engage, and convert your leads fast.
- Based on the study, organic search drives 53% of website traffic, while paid search btings only 27%. The reason for this is that people trust organic results more.
- Organic marketing is usually compared to word-of-mouth marketing as it’s more true-to-life and inspires confidence. Meanwhile, paid marketing is sales-oriented and focused on direct actions such as making a purchase or attending a webinar.
- Organic and paid strategies work in different ways, too. While organic marketing aims to attract leads and boost brand awareness, paid marketing is meant to convert leads from a specific campaign.
Nevertheless, if you want to achieve your business goals more efficiently, the best recipe for you is to combine both organic and inorganic marketing approaches.
Tips on running your organic marketing strategy
Want a successful start in organic marketing? Here are 5 actionable tips to boost your confidence and help you achieve real results faster.
Analyze your current traffic
To develop an effective organic marketing strategy, you must first evaluate your audience’s current website traffic patterns and compare them to your ideal customer profile.
Do your research to understand which channels currently bring you the most organic traffic — blog, knowledgebase, social media, email drip campaigns, or a YouTube channel. After that, think of the best ways people can find your business, as well as the main sources of their decision-making — social media, review websites, etc.
When you understand which content your target audience wants and where they prefer to get it, it’s easier to create something that will satisfy their needs.
Remember: you’ll benefit from organic marketing only if you know your target audience and what they want to see on their screens.
Generate relevant content
As soon as you know which channels are beneficial for your business, post the content that will be of high interest to your target audience.
Make a competitive analysis and find out the keywords relevant to your industry. If you promote your content through email campaigns, don’t forget to segment your audience to ensure your customers receive highly personalized emails.
Work on the visual aspect of your content
Visual content is still in demand nowadays and is a valuable tool for marketers. Don’t neglect to use visuals in your blog and social media posts to make the communication with the audience more influential.
For instance, you can use images, GIFs, videos, memes, infographics, quotes, screenshots, and more. This will make your text more vivid and attract the attention of readers.
Join online communities and groups
Join online communities and groups that sound similar to your business and post helpful information. This will naturally promote your product or service and place you as an expert within your industry – somebody people can trust.
By engaging with potential leads through communities on LinkedIn or Facebook, you’ll be able to catch their eye, which will drive traffic to your website.
Don’t be salesy
Unlike paid marketing, the organic approach should be true to life, remember? So, ensure your organic marketing strategy is customer-centric. Focus on how to help your customer, not how to show off your brand.
No matter what content you post, whether an article in a blog or a post on your social media, make it valuable and appealing to customers’ needs and wants.
Wrapping it up
Organic marketing is the straight way to attract and build a loyal customer base. It helps you build awareness and strengthens your brand image, enabling you to convert more leads.
But don’t limit your business strategy to organic marketing only. Combining both organic and paid marketing approaches will bring you more promising results in your business. 💪
And if you need an email marketing tool to promote your organic content, use Snov.io Email Drip Campaigns. The service will become your best friend in promoting your brand organically and achieving your cherished marketing goals.