All startups hope their product or service will be a huge success. But when this happens, they can be faced with the challenge of having to rapidly scale up. This is where ramp-up comes into play.
Ramp-up is a massive boost in the production of products or services that a company sells, usually due to entering new markets or geographic regions. In business terms, it’s used to describe the process of an increase in the firm’s output when the demand for a product is expected to grow.
Let’s imagine John and Jane open a coffee house. They offer coffee drinks, healthy snacks, and alternative drinks. Customers stand in huge lines every day to taste the delicious coffee. As a result, John and Jane open five more coffee houses in other areas and decide to reach the whole country. To ramp up, they choose to sell franchises in 15 cities. Although it takes a year to open all coffee houses, their business spreads to a hundred locations by year-end.
When is the ramp-up time?
Ramp-up usually happens before the product launch, a major shopping season (e.g., on holidays), a rebranding period, or a special promotional event. In each business plan, ramp-up is when the quality of execution is especially important because the efforts it takes to increase the company’s production require an expert deployment of capital and the ability to manage it.
Ramp-up is also about taking advantage of the infrastructure and making more revenue. This is why this period requires a massive amount of preparation, from product manufacturing to marketing.
How to ramp up your marketing?
Marketing increases the chances of attracting more customers and improving your company’s image together with potential revenue. Ramp-up is a point when you can raise awareness and inspire enthusiasm about your product.
There are several ways to ramp up marketing efforts and extend marketing outreach to customers. The main thing is to take the initiative and be original with your tactics. Your prospects need to know what your business can offer and why your company is worthy of attention.
Here are the main marketing strategies you can use to ramp up and improve your business:
Organize your publishing schedule and stick to it. Sharing regular content with your customers is essential during the ramp-up period. Your visitors will get used to the schedule, and if they come to your website anticipating new content and get disappointed, they may not return. Stay consistent, no matter how often you post – daily, weekly, or monthly.
Besides, you can also search for guest blogging opportunities that will lead to your target audience. Finding appropriate platforms facilitates the exposure of your brand and attracts new visitors to your website where they can interact with your brand.
Social media marketing
We live in an era of social media. We use and interact with social networks every hour, day, and week. And when it comes to marketing, social media can be a powerful branding tool for your company. An active presence on social media can prove your industry experience, increase knowledge about your product, and show your business’s unique “ingredients.”
Use social media to the fullest. Post about your latest products, introduce new features, give announcements, share your company culture with events and fun gatherings, create giveaways, etc.
Email marketing is a perfect way to contact customers because people usually check their inbox 15 times per day. There are many email marketing services such as Snov.io, where you can easily create and send out letters to your company’s prospects lists.
Create a section on your website where people can opt-in for company emails. Think about attractive call-to-action to encourage prospects to subscribe to your updates. This will be your starting point in launching an email campaign. Your goal is to keep your prospects up-to-date with the latest news while you promote your brand.
A website is vital for your business as it’s the first place prospects come to. Before purchasing a product or service, people investigate all the info about the company. They want to know what benefits they can take and at what time. Give all the necessary information on your website and make sure it’s ready for ramp-up.
Monitor your website analytics to know what information you should pay attention to. Update it with the latest news and information to show the promotions you will offer and test the increased traffic generated by your marketing efforts to avoid failures. Besides, make sure your website is mobile-friendly and that its formatting works correctly on every smartphone and tablet because most Google searches happen on mobile devices.
Promotional marketing is a chance to boost interest in prospects. Offering promotions, discounts, and special pricing are marketing tactics that can influence buying behavior. Start advertising a new product or service a few weeks before its release. Attract customers with the best price offers and excellent service.
Wrapping it up
Successful results from these marketing strategies will be based on how much effort you choose to spend. The more effort you put into growing your marketing, the more likely you’ll increase brand awareness.