How to set daily sending limit for your email account

In Snov.io, you send emails through your own email accounts.

By default, we set the daily sending limit for your emails sent through Snov.io to 50 emails per day, but your actual limit is determined by your email provider.

Recommended daily sending limits

How to set the daily sending limit for email accounts

To view settings for connected mailboxes, open the Email Accounts page.

The Sent metric indicates the total number of emails you have sent through Snov.io on that day (excluding warm-up emails).

The Limit metric indicates the daily limit set for that email account.

To set your daily sending limit for each email account, go to the settings and click the Edit icon on the right. Then, click on the Daily sending limit tab and enter your preferred limit. This will determine how many emails you can send through Snov.io per day.

Recommended daily sending limit for cold campaigns

For new accounts or accounts that haven't been used for campaigns, start by sending 20-30 emails per day for the first couple of weeks. After that, slowly increase the daily limit by 5-10 emails each week until you reach your target volume.

The recommended daily limit for cold sales emails is 50-100 emails per day (50-60 if you want to be extra safe). Sending more than 100 emails per day is considered risky, even for warmed-up accounts with a good reputation.

Just because your provider's documentation states that you can send up to 2,000 emails per day, it doesn't mean it's safe to send that many, especially for cold outreach campaigns.

Even sending a few hundred cold emails can result in restrictions or even a ban on your account. The high email limits are typically intended for marketing campaigns targeting existing clients or subscribers, not for cold emailing people who haven't opted in. For cold outreach, you need to be more cautious and follow lower, safer limits to avoid being flagged as spam.

The limit at which your provider might block your account depends on their policies and your sender reputation. The technical limits don’t apply to cold outreach campaigns. To avoid issues, make sure to follow the recommended safe limits for cold emailing.

1. Gmail and Google Workspace

Recommended for cold outreach

• New accounts: 10–20 emails/day.
• Warmed-up accounts: 50-100 emails/day.

2. Outlook (Microsoft 365 / Office 365)

Recommended for cold outreach

• New accounts: 10–20 emails/day.
• Warmed-up accounts: 50–100 emails/day.

3. GoDaddy

Recommended for cold outreach

• New accounts: 10–20 emails/day.
• Warmed-up accounts: 50-100 emails/day.

4. Zoho Mail

Recommended for cold outreach:

• New accounts: 10–20 emails/day.
• Warmed-up accounts: 50-100 emails/day.

How Snov.io helps you to improve your sender accounts

1) Warm up your email accounts

Your email activity history and sender reputation are crucial factors for your limits. Snov.io's Email Warm-up helps prepare your accounts to send more emails.

Remember: your provider includes all emails sent by your account toward the daily limit. If your account is in the warm-up, it’s best to lower the daily limit in your settings to cover the email usage during warm-up.

2) Use email rotation

To increase your overall daily sending limit, connect multiple email accounts and add them to the rotation in the campaign. This helps distribute sending across multiple sender accounts while staying within recommended daily limits.

3) Keep email accounts in good technical condition

Check domain health in account settings and add DNS records if necessary.

4) Monitor email placement and deliverability

Run regular deliverability tests to receive personalized reports with detected issues and advice on how to fix them.

If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat.