How to set daily sending limit for your email account

This article shows you how to set daily sending limits for your connected email accounts. It also provides recommended daily limits for popular providers.

Snov.io uses your email provider’s server for sending. It means that your daily sending limit, the total number of emails you can send per day, depends on the limits set by your email provider for your email account.

Recommended daily sending limits

How to increase daily sending limit safely

Set the daily sending limit

To view metrics for connected mailboxes, open Email Accounts page.

Snov.io allows you connect an unlimited number of email accounts, which you can then use as senders in your campaigns.

The Sent metric indicates the total number of emails you have sent through Snov.io on that day (excluding warm-up emails).

The Limit metric indicates the daily limit set for that email account.

You can set your daily email sending limits in your account settings. Click the Edit icon next to the email account, go to the Optional settings section, and open the Daily sending limit tab.

Enter your desired number in the Messages per day field. This helps ensure you stay within your email provider’s limits.

Recommended daily sending limits

Based on your email provider, your email account can send a certain number of emails per day— your daily sending limits are set by your email provider.

The limits below are general recommendations for email providers supported for connection by Snov.io.

The exact number of emails you can send daily depends on factors like your account age, past sending activity, and sender reputation. For the most accurate and up-to-date information, check the official documentation of your email provider.

Gmail (Google Workspace and Free Gmail)

• Technical limit
  • Free Gmail: Up to 500 emails per 24 hours.
  • Google Workspace (paid): Up to 2,000 emails per 24 hours for established domains/addresses.
• Recommended for cold outreach
  • New mailbox: Start with 20–50 cold emails/day, gradually increasing.
  • Established mailbox with good sender reputation: 100–150 cold emails/day.
  • Going over these limits can trigger Google’s spam filters or “sending limit reached” errors.

2. Outlook (Microsoft 365 / Office 365)

• Technical limit
  • For Outlook (Microsoft 365 business) email accounts, 1,500 to 10,000 emails per day.
  • For free Outlook/Hotmail accounts, around 300 emails per day.
• Recommended for cold outreach
  • New mailbox: 20–50 cold emails/day, then gradually increase.
  • Established mailbox with good sender reputation: 100–200 cold emails/day.
  • Because Microsoft’s spam filters are quite strict, it’s especially important to warm up new email accounts and increase sending limit gradually.

3. GoDaddy Email

• Technical limit
  • 250–500 emails to up to 2,000 emails/day per day for email accounts hosted by GoDaddy.
• Recommended for cold outreach
  • Avoid hitting the technical limit; keep daily limit in the 100–200 messages per day range for better deliverability.

4. Zoho Mail

• Technical limitTechnical limit for Zoho email accounts can range from 200–1,000 emails/day.
• Recommended for cold outreachKeep your daily limit around 50–100 emails when you start to send campaigns. Once you establish good sender reputation and good engagement, you can gradually increase it to 200–300 per day.

Increase daily sending limit safely

Even if your provider says you can send 2,000 emails per day, it doesn’t mean you can start sending that amount right away. Even sending a few hundred cold emails from a new account can lead to restrictions or a ban.

• For new accounts or accounts that haven’t been used for campaigns, always start small—start with a limit of no more than 20–30 emails/day for the first couple of weeks.
• Gradually increase your daily limit by around 10–20% each week if your engagement is good (low bounce rates and spam complaints).

Here’s how Snov.io helps you to improve your sender performance:

• Warm-up your email accounts

Your email activity history and sender reputation are crucial factors for your limits. Snov.io’s Email Warm-up helps prepare your accounts to send more emails.

Remember: your provider includes all emails sent by your account toward the daily limit. If your account is in the warm-up, it’s best to lower the daily limit in your settings to cover the email usage during warm-up.

• Use email rotation

To increase your overall daily sending limit, connect multiple email accounts and add them to rotation in campaign. This helps distribute sending across multiple sender accounts, while staying within recommended daily limits.

• Keep email accounts in good technical condition

Check domain health in account settings and add DNS records if necessary.

• Monitor email placement and deliverability

Run regular deliverability tests to receive personalized reports with detected issues and advice on how to fix them.

If you have a question that we haven’t covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!