How to add a fallback text to email variables

After reading this article, you’ll learn how to add default values to email variables for cases when prospect field does not have a value.

How fallbacks work

Using fallback text, you can assign a default value to a variable for cases when a required piece of information is missing in the prospect’s profile. 

Adding a fallback to your variable will help to fill in the missing data with a fixed value and avoid blank spaces.

A correctly added variable with a fallback will appear as follows .

Fallback the text that will be used if we can’t find the necessary data in the prospect’s profile.

If there is no fallback, a variable will be replaced with a blank space in your email content.

For instance, if you use a variable and some prospects don’t have a first name on their profile, but you still don’t want to send an email with a blank space, you may want to use a fallback to fill in the gaps.

So, whenever the prospect’s profile lacks particular data necessary for a variable, fallback text fills in the blanks with a fixed value that you add before sending a campaign.

How to add a fallback

To add or edit a fallback:

• Click the variable icon
• Type in the fallback text in the pop-up window
• Click Save

A valid variable with a fallback is displayed as follows: .

In the above example, when the email is sent, the recipient with no data in the First Name field, will receive an email with “friend” as a fallback text for the {{first_name}} variable.

Have more questions? We’re here to help at help@snov.io or live-support chat.