In this article, you’ll learn how to refine your email in the last step of AI Studio using various writing styles and formulas. These tools help you guide the AI to write in a way that fits your tone, goals and audience.
At the final step of AI Studio, you can make your draft even more engaging with the help of:
How styles and formulas work together
We handpicked the most effective styles and formulas specifically for cold outreach, just find the one that fits your draft best.
In drop-downs, pick a style that matches your brand voice and campaign tone.
Then, choose a formula that fits your email’s goal, like grabbing attention, sparking curiosity or sealing the deal.
The AI will then create a message that combines these elements for maximum effect.
Email formulas: how they help write better emails
Email formulas give structure and focus to your message. Each formula uses psychology and communication best practices to increase the chances your prospect reads, relates and responds.
Formulas value for you:
- Make your emails relevant, engaging and tailored to your prospect
- Save time writing with a ready-made framework
Adapt your message to fit any campaign goal: start conversations, close deals or nurture leads.
Examples of email formulas you can use. Click here
- Missed opportunity: Reveal a hidden gap in recipient’s operations and show how your solution fills it.
- Reverse psychology: Spark curiosity by suggesting your offer might not be for the recipient, then show why it’s perfect for them.
- Sense of urgency: Show potential risks of missing the chance today and create urgency around your offer.
- Here’s a smarter way: Introduce an “out of the box” approach that sets your offer apart from standard solutions.
- Industry benchmarks: Compare your offer to market best practices and show it’s just as good or even better.
- Numbers don’t lie: Use stats and real data to back up the benefits of your offer.
- The obvious choice: Show that your offer is the most logical solution and simplify the decision-making process.
- Who can I talk to?: Instead of pushing a direct sale, build trust by asking for a referral within the company.
- Make this your MVP: Position your offer as the essential part of a recipient’s future success.
- What’s your biggest struggle?: Ask about business struggles first to make it feel like a conversation, not a sales pitch.
- Negative approach: Open with a common pain point to grab attention and shift toward your offer.
- [Name], here’s the fix: Use the recipient's name or a specific business detail in the subject line to boost open rates.
- Here’s a thought: Ask a simple, thoughtful question to start a meaningful conversation.
- Looks like you missed this: Politely highlight a missed benefit and explain how your offer can fix it.
AI Email Builder styles: why they matter
When you write an email, the style shapes how your message feels: from confident and persuasive to warm and friendly. But most AI tools give you basic tone options like “casual” or “professional.” Snov.io went further.
Our AI Email Builder styles are inspired by legendary copywriters and marketing thinkers. Each one is shaped by proven communication principles to help you write with clarity and purpose.
What styles do for you:
- Match your brand voice to each audience and campaign
- Make messages more personal, readable and emotionally engaging
- Save time by adapting tone and strategy to different use cases
Examples of email styles you can use. Click here
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- Persuasive as David Ogilvy: Research-driven messaging that clearly communicates value to the customer.
- Down-to-earth as Leo Burnett: Relatable personification and emotional storytelling to connect with the customer.
- Direct as Claude Hopkins: Precise and compelling style with focus on psychology of the consumer and direct sales.
- Memorable as Bill Bernbach: Bold and honest copy, with a touch of humor and focus on the consumer, not the product.
- Personal as Gary Halbert: Direct, conversational writing that creates urgency and emotional connection with the customer.
- Straightforward as John Caples: Clear compelling tone with direct focus on product and drive for immediate action.
- Nuanced as Eugene Schwartz: Long-form persuasive style that digs deep into consumer’s real desires.
- Assertive as Dan Kennedy: Clear, no-nonsense messaging with bold offers that drive response.
- Laser-focused as Rosser Reeves: Straightforward and repetitive style that emphasizes one core benefit until remembered.
- Friendly as Joseph Sugarman: Narrative-driven copy that turns complex into relatable and sells through emotion.
- Strategic as Jay Abraham: Problem-solving approach that spotlights great value of the product and ROI.
- Practical as Drayton Bird: Simple, relatable and benefit-led copy with a touch of humor and wit.
- Conversational as Frank Kern: "Friend-to-friend" storytelling tone that builds trust and drives action.
- Convincing as David Garfinkel: Clear, direct and persuasive style that uses emotional triggers to drive immediate action.
- Impactful as Gary Bencivenga: Research-backed approach that taps into deep motivations of the customer.
- Bold as Dan Lok: Confident messaging that encourages immediate action and gives strong guarantees.
- Empathetic as Pamela Wilson: Educational step-by-step copywriting approach that empowers the customer.
- Data-Driven as Neil Patel: Informative and optimized for online engagement with clear calls to action.
- Inspiring as Seth Godin: Thought-provoking messaging focused on creating value through storytelling.
- Relatable as Ann Handley: Human, witty style designed to build trust, entertain, and convert.
- Engaging as Joe Sugarman: Creative storytelling that builds excitement and turns customer’s curiosity into product desire.
- Funnel-focused as Russell Brunson: Step-based instructional style that guides customers toward conversion with strong CTAs.
- Empowering as Marie Forleo: Motivational copywriting that brings heart into business and inspires action.
- Efficient as Tim Ferriss: Lean, practical messaging centered on fast, solid results that customers get.
- Informative as Brian Clark: Clear, to-the-point style that puts complex terms in simple words.
- Social as Mari Smith: Conversational, authentic voice that connects with customers on a human level.
- Results-oriented as John Jantsch: Strategic and practical, with focus on long-term success.
- Action-driven as Amy Porterfield: Warm and engaging style that explains product value through clear language.
Email formula and style showcase
Let’s apply some of these email formulas and styles to demonstrate how it works:
Formula: Sense of urgency
Show potential risks of missing the chance today and create urgency around your offer.
Style: Empathetic as Pamela Wilson
Educational step-by-step copywriting approach that empowers the customer.
Hi [First Name],
I know that choosing the right tool for [their goal] can feel overwhelming — especially with so many options out there. That’s why we’ve built our platform to guide marketers step by step, from setting up campaigns to tracking results, with zero guesswork.
If you’d like, I can show you exactly how it works for teams like yours — no pressure, just value.
Warmly,
[Your Name]
Formula: Make this your MVP
Position your offer as the essential part of a recipient’s future success.
Style: Bold as Dan Lok
Confident messaging that encourages immediate action and gives strong guarantees.
Hi [First Name],
If you want to accelerate your marketing results this quarter, our AI-powered platform isn’t just a tool — it’s your most valuable asset. It delivers proven ROI by cutting campaign time in half and boosting engagement by up to 30%.
Don’t settle for less when your success depends on the best. Ready to make this your MVP? Let’s get started today.
Best,
[Your Name]
Formula: Numbers don’t lie
Use stats and real data to back up the benefits of your offer.
Style: Action-driven as Amy Porterfield
Warm and engaging style that explains product value through clear language.
Hi [First Name],
Did you know that clinics using our software see a 25% increase in appointment bookings within the first three months? Plus, 90% report smoother daily operations and happier clients.
Our easy-to-use platform helps dental and beauty professionals save time while growing their business — no tech headaches, just results you can count on.
Ready to see these numbers in your own clinic? Let’s chat!
Best,
[Your Name]
Your own AI prompt
In addition to built-in writing styles and sales formulas, you can add your own custom prompts to refine the draft to your own preferences.
When to use a custom prompt
Use a custom prompt when you:
- Know exactly how you want the email to sound
- Have a specific goal or part of the draft you’d like to improve
- Want more control than styles or formulas give you
You can apply a style + formula first or skip those and go straight to your custom prompt.
You can reverse the applied changes by clicking the Undo button below or go back to the previous Step 3, where you choose your favorite drafts. 
What to include in your custom prompt
The clearer your instructions, the more personalized the result will be. Here's what to mention:
- Email purpose
What’s the purpose of the email? Is this a product announcement, a cold intro, a follow-up or a re-engagement email?
- Important little details
Add any valuable highlights or meaningful little insights about your product that weren’t mentioned in the default selling points.
- Tone and voice
Mention the tone you'd like to use: casual, professional, friendly, urgent or even less persuasive.
- Email length
If the email appears too long for your liking, ask the AI to keep it under a certain length. According to best practices, the most engaging length is between 50 and 125 words.
- Match your writing style
Want your emails to sound like you? Paste your own writing and ask AI to mimic your tone, word choice and sentence structure.
Example prompt:
“Make this sound like me — friendly, clear and professional.
Purpose: re-engage leads who showed interest but didn’t book a demo. Keep it under 100 words.
Highlight this: we now integrate with Google Calendar for easier scheduling.
Use my writing style as a guide:
[Paste your email here].”
Once the email is ready, you can save it as a template or add email to your campaign sequence. 
Upon completion, you can check all the details that went into creating the email by clicking About this email at the top.
If you have a question that wasn’t answered here, don’t hesitate to contact our Customer Care team. You can reach them at help@snov.io or through live chat.
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