Snov.io Case Study

A marketer with over 5 years of experience in growth-hacking for B2B and B2C startups. Currently the CMO at Belkins, Dmitry consults businesses on marketing strategies, lead generation, inbound promotion, SMM and more.

About Belkins

Belkins specializes in every element that makes Sales Development and Lead Generation a success. Its services encompass database research, outbound email campaigns (from domain setup to template crafting), anti-spam measures and blacklist monitoring, lead verification and appointment-setting.

CountryUSA

Organization size11-50 employees

Snov.io helped us collect more than 80,000 leads in a month, accelerating our search for emails while reducing the cost per lead.

About Belkins

CountryUSA

Organization size11-50 employees

The challenge

Our biggest challenge is that we must find over 20,000 emails every week. As the new clients come in, the bar keeps rising. We treat our clients’ business as if it was our own, so supplying our SDRs with leads is critical for our performance.

Lead price is another challenge we’ve been facing. Snov.io helped us reduce the cost of each lead we find by 2%. Considering the number of leads we have to work with each week, it really adds up.

The solution

First, all our clients fill out their ICP. It’s a necessary step before we begin work or change targeting. After we create a task for research teams, they start looking for contacts. We have only been using Snov.io for 5 months and we’re loving the results. Our research team uses Technology Checker and Email Finder to form super-targeted lists of emails.

Every contact is hand-curated; we don’t use ready-made lists or contacts that we picked for the clients from the same vertical.

Once we prepare the lists of companies we’re interested in, we use Snov.io’s Email Finder to collect the emails. All leads go through manual and automated verification, which brought us up to 98-99% in deliverability.

Snov.io plays a major part in all of [our] processes because it provides simple and powerful features.

99%

deliverability

12%

department efficiency increase

80 000+

leads collected monthly

Next, we set up a domain, create new mailboxes, create templates, and prepare for A/B testing. About 5 days after the client submits their ICP, we launch the first A/B campaigns, find out which subject line and email body is best received by the clients. During this stage, we gain initial statistical data that we can later compare with our average industry qualifiers. This allows us to see if our efforts match the ICP.

Snov.io provides so much data that helps us customize outbound email campaigns to hit the spot, including indicating the technologies that prospects use in their work.

Snov.io plays a major part in all of these processes because it provides simple and powerful features for preparing outbound email campaigns. It also allows transparent and comprehensible campaign analysis, which enables our SDRs to manage the process of driving leads through the sales pipeline straight to the appointment-setting. Sometimes, we even do more than hand over the leads for closing - we close the deal and set an appointment for our clients and their prospects.