Snov.io Case Study - Populus Sales

CEO of Populus Sales

Luiz has been in B2B sales and prospecting for over ten years. In 2015 he started working at the consultancy Populus Sales. Today Luiz is one of the partners there and specializes in outbound sales for client companies.

About Populus Sales

Populus Sales operates in the B2B digital services sector with 100% online consulting, mentoring, and courses in sales. Populus Sales recently launched an online school dedicated to an outbound strategy called Dominating Prospects, in which Snov.io is one of the main protagonists of the classes.

CountryBrazil

Organization size5 employees

Snov.io is the most complete platform for cold email and prospecting strategy! It speeds up the process and turns possible future revenue into actual present.

CEO of Populus Sales

About Populus Sales

CountryBrazil

Organization size5 employees

Setting up a prospecting strategy was always challenging for us before we switched to Snov.io. Apart from limited functionality, our team and clients always complained about the complexity of such instruments. But Snov.io proved us wrong: they changed our whole process and, to be fair, our attitude towards lead generation.

There are many Snov.io tools we find handy and integral to our work.

For instance, semi-automated email search on LinkedIn. A game-changer! Before, this process was entirely manual and, therefore, time-consuming, as we manually added each contact found on LinkedIn into an email campaign. Now, we do it in just a few clicks. With Snov.io, we gained time and productivity.

One more breakthrough for us has been Linker. It helps us adjust the ideal client profile and be more confident when B2B prospecting.

[Before] we manually added each contact found on LinkedIn into an email campaign. Now, we do it in just a few clicks. With Snov.io, we gained time and productivity.

And last but not least is Snov.io’s Drip Campaigns. It enables us not only to launch massive email campaigns but also to optimize the whole sales process. All found leads fall right into our email campaigns and receive personalized emails automatically without much interference on our side.

The results we get with Snov.io surprise us all the time. See for yourself:

1200

companies prospected

13%

response rate

6 million +

cold emails sent

110%

increase in revenue

One Case in Numbers

Let me describe one case that exceeded all our expectations with beyond outstanding results.

The ideal customer: Commercial Manager in small and medium-sized companies
Industry: Metallurgical, transportation
Email cadence: 4 emails in the campaign with triggers

The results we achieved with Snov.io:

207 companies prospected
54% open rate (98 opens)
15% response rate (25 responses)
3 closed deals so far with average ticket of $19,000.00

There are many cold outreach campaigns at Sales Populus that show excellent results. On one thing we remain confident: our investment in Snov.io has more than paid off!