Thayná Costa

With high-quality, relevant data from Snov.io, we stopped taking shots in the sky. Instead, we can finally introduce data-driven decisions that grow our business.

Thayná Costa

Business Development Representative at Tangerino

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Thayná Costa
Business Development Representative at Tangerino
About company

Tangerino is a software development company that offers a pioneering digital time clock management and workday management solution. With eight years on the market, the application allows employees to record their working hours using only a cell phone, tablet, or computer. Their mission is to significantly transform HR and Personnel Departments, automating and honing the flow of routine tasks.

The challenge

Outbound sales are a crucial part of our sales process. Together with Snov.io, we turn prospects into interested customers, and interested customers - into buying clients.

But, it hasn’t always been this way. Before switching to Snov.io, our team had had many problems with prospecting. Here are the challenges we faced:

  • time-consuming and inefficient contact information search full of invalid email addresses;
  • no information on leads we were working with;
  • disrupted flow between lead generation and outbound email campaign;
  • no data on email campaign performance, as a result, no clear strategy for improvement.

The results

After integrating the Snov.io platform into our routine, the change was hard not to notice. Without any exaggeration, our sales were increasing daily.

Snov.io is easy to use and its data reliability does not disappoint. The platform is intuitive and streamlines our Business Intelligence process, too. With high-quality, relevant data from Snov.io, we stopped taking shots in the sky. Instead, we can finally introduce data-driven decisions that grow our business.

A separate thumbs-up to Snov.io Customer Care agents - they are ready to help out with any question around the clock. Their support is amazingly quick, to-the-point and one of the best on the market.

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What does our sales process look like with Snov.io?

To search for up-to-date, reliable contacts and companies, we turn to Snov.io LI Prospect Finder Chrome Extension. Thanks to precise filters, like segment, size, and position, we collect the leads that fit our solution.

The best part is all emails from LinkedIn Prospect Finder are pre-verified. This helped us improve deliverability rates and, as a consequence, get higher response rates.

All emails from LinkedIn Prospect Finder are pre-verified. This helped us improve deliverability rates and, as a consequence, get higher response rates.

We finally resolved the challenge of filling sales pipelines with high-quality leads. Now, it was time to turn them into real customers. That’s where Email Drip Campaigns, another favorite tool from Snov.io, came in handy.

The tool allowed creating campaigns focused on a specific segment, making emails more personalized and less spammy. Handy sales tools and realistic reports helped us become more precise about our sales performance. We also dropped the bounce rate to almost zero and optimized conversion rates from cold emails.

The tool allowed creating campaigns focused on each segment, making emails more personalized and less spammy

Apart from the improved productivity of our sales team, there are also results we are proud to show:

leads collected
200
drip campaigns launched
10
bounce rate
only 1%

The experience

Our team enjoys high conversions combined with minimum supervision and input. Switching to Snov.io ended in a crucial business transformation for us. And look at the performance we’ve got today - it’s fantastic!

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