How to add email accounts to automatic warm up

After this tutorial, you’ll add your email account to a warm-up, getting it ready for cold email campaigns.

Step 1: Choose account and set warm-up settings

Step 2: Select warm-up strategy

Step 3: Add email content

Step 4: Start warm-up and monitor progress

How Email warm-up works

The process works by consistent email exchanges with other warm-up users. This recreates positive email activity that improves your sender reputation.

Better reputation means better deliverability — your future campaigns are more likely to reach the Inbox, not spam or Promotions folders.

Here’s what you get using Snov.io’s Email Warm-up:

Wide compatibility: It is compatible with any email service provider.

Whether you’re using a popular service or a specialized SMTP host, the warm-up is accessible to you. This ensures better deliverability and sender reputation with any email service you use.

Warm-up automation: Once initiated, the warm-up process runs automatically until completion.

Your only task is to monitor your deliverability score and track its progress.

Sending volume increase: Email Warm-up prepares your email account for sending larger number of emails safely.

You can set a daily sending goal based on your planned email campaign volume.

Deliverability boost: The warm-up effectively resolves any deliverability issues related to a low sender reputation. You can track warm-up progress and deliverability score within your account.

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Read our tips to achieve the best warm-up results.

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How to start a warm-up

Go to the Email Warm-up page and click the + Add mailbox button. The core warm-up settings are prefilled with the recommended defaults. You can adjust the available parameters as needed to optimize for the best possible results.

Step 1: Choose email account and set warm-up settings

Add the email account you want to warm up. The menu contains the list of accounts that you’ve connected to Snov.io.

After activating warm-up, your mailbox is added to our warm-up pool, where it exchanges emails and receives replies from other mailboxes owned by real users who have also joined the warm-up.

Reply rate:

This parameter sets the final reply rate (% of your emails that will receive replies) your account will reach by the end of the warm-up period.

Replies have the most positive impact on sender reputation. A high reply rate tells providers that your emails are desired and not spam. After warm-up, this will transfer to your real campaigns, and your emails will have a higher chance of reaching the inbox.

The default setting is 30% (recommended). The maximum rate you can set is 45%. Setting a higher value may look like bot activity and negatively affect sender reputation.

Campaign deadline:

This setting determines the duration of the warm-up period. Set the date when you want your warm-up to end.

We recommend setting it to at least 30 days to build account reputation from scratch and prepare it for sending campaigns.

In some situations, a 14-day warm-up period may be enough to restore a damaged sender reputation (depending on the current state of your account at the start of the warm-up).

Schedule:

In the schedule, you can set the specific time and days of the week for your warm-up to be active. For best results, align the warm-up schedule with the time and timezone you plan to use for sending real campaigns. This helps establish a consistent activity pattern for your email account.

If no schedule is set, the warm-up will run at default intervals throughout the day.

Step 2: Select warm-up strategy

Select a strategy that is suitable for your warm-up goal.

Progressive strategy:

A progressive warm-up will gradually increase the volume of emails sent each day by a set number until it reaches the Daily sending goal.

This strategy is best suited for preparing a new email account or an account with low activity, and for building up your email account’s sending volume.

The recommended default settings are:

• Starting volume (the limit for the first day of warm-up): 2, with a maximum of 5.
• Daily volume increase: 2 (maximum 5).
• Daily sending goal: 40 (maximum depends on your plan).

Set your warm-up goal to match your planned daily volume in real campaigns. If your plan is to send 50 emails daily in campaigns, this should be your warm-up’s daily goal. If you plan to send 100 emails daily, your warm-up goal should also be set at 100. We recommend setting a daily goal of 40 emails because it is a super safe number for your account’s reputation.

However, you have the flexibility to increase this number as needed based on your plan—sending up to 100 emails per day is generally considered a safe goal. Be cautious with higher values; sending more than 100 emails per day increases the risk of being blocked by your provider.

Steady strategy

The steady warm-up maintains the same email volume every day.

This strategy is most effective for recovering a damaged sender reputation and improving your email deliverability.

Based on your needs, you can set a higher limit for Messages per day. For best warm-up results, this number should match the volume of emails your email campaigns are sending.

Step 3: Add email content

To maximize the effectiveness of the warm-up, the email content should look like human communication.

Our system uses a GPT language model to generate human like text for initial emails and replies.

You have the option to regenerate an email copy until you find one that suits your preference. Any of the generated copies will serve their purpose effectively.

Step 4: Start warm-up and monitor results

During the warm-up process, your email account will send emails and receive emails from other warm-up participants.

There’s no need to reply to these emails, as the warm-up system will automatically generate a reply.

You’ll find the warm-up emails labeled with “snovio” in your inbox. As the process progresses, you can monitor your Deliverability score on the warm-up dashboard.

Once your score reaches 90% or higher and the volume reaches the daily sending goal, continue the warm-up for a few more days to solidify the results.

If you have a question that we haven’t covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!