How to launch a LinkedIn automation sequence

This guide will show you how to automate your LinkedIn outreach with a sequence of engagement actions.

Before you start, make sure you've activated LinkedIn Automation and connected your LinkedIn account to Snov.io.

Create a sequence of LinkedIn actions

In the campaign builder, add LinkedIn actions to automate tasks like viewing or following profiles, liking posts, sending connection requests, sending messages or InMails, and endorsing skills.

Add LinkedIn actions

To add a LinkedIn action to your sequence, select the LinkedIn step from the menu on the right, then choose the action you want it to perform.

Add Delay steps between LinkedIn steps so actions do not run one after another.

Below is a description of the LinkedIn actions available.

LinkedIn action 1: View profile

How it works

This action automatically opens your prospect’s LinkedIn profile. They may see you in their profile viewers list, which can increase the chance they notice you.

Where to use it in the sequence

Use it early in the sequence as a first interaction before you like a post, follow, or send a connection request.

How to add it to a campaign

When creating a campaign, add a LinkedIn step and select View profile from the LinkedIn actions menu on the right.

LinkedIn action 2: Like post

How it works

This action likes your prospect’s most recent LinkedIn post. It is a simple way to engage with their content.

Where to use it in the sequence

Use it after View profile and before Follow or Send connection request to create prior interaction.

How to add it to a campaign

Add a LinkedIn step and select Like post from the LinkedIn actions menu on the right.

LinkedIn action 3: Follow

How it works

This action follows the prospect on LinkedIn so your account appears in their followers list and you can see their updates.

Where to use it in the sequence

Most effective after Like post, before you send a connection request.

How to add it to a campaign

Add a LinkedIn step and select Follow from the LinkedIn actions menu on the right.

LinkedIn action 4: Send connection request

How it works

This action sends a connection request to the prospect. Adding a short note can increase the chance it is accepted.

Where to use it in the sequence

Use it after one or two warm-up steps, such as View profile and Like post, so the request feels more relevant.

How to add it to a campaign

Add a LinkedIn step and select Send connection request from the LinkedIn actions menu on the right. Personalize the note with variables, and add fallbacks so the text stays complete.

Limits

LinkedIn notes are limited to 200 characters. Free LinkedIn accounts can send up to 5 connection requests with notes per month. After that, you can still send requests without a note.

LinkedIn action 5: Check if connected on LinkedIn (Condition)

How it works

This condition checks whether the prospect is already in your LinkedIn network or has accepted your connection request.

Where to use it in the sequence

Place it after Send connection request to route prospects to the right next step. If connected, send a Message. If not connected, try InMail or switch to email.

How to add it to a campaign

Add a Condition step and choose Check if connected on LinkedIn.

LinkedIn action 6: Message

How it works

This action sends a LinkedIn message to a prospect you’re connected with.

Where to use it in the sequence

Use it after the Check if connected condition confirms the prospect is connected.

How to add it to a campaign

Add a LinkedIn step and select Message. Use variables and dynamic content to personalize.

LinkedIn action 7: InMail

How it works

This action sends an InMail to prospects you’re not connected with on LinkedIn.

Where to use it in the sequence

Use it when the prospect has not accepted your connection request, or when regular messaging is not available.

How to add it to a campaign

Add a LinkedIn step and select InMail. Personalize it with variables and keep it short.

LinkedIn action 8: Endorse skills

How it works

This action automatically endorses skills on your prospect’s LinkedIn profile.

Where to use it in the sequence

Use this as an extra touchpoint to create light engagement before you send a message.

You can add Endorse skills at any point in the sequence, but only once per sequence.

How to add it to a campaign

When creating a campaign, add a LinkedIn step and select Endorse skills from the LinkedIn actions menu on the right.

Endorsements limit per prospect

Set the maximum number of Skills to endorse in action settings.

You can endorse 1 to 5 skills per prospect.

This setting controls how many skills will be endorsed for each prospect, starting with the prospect’s most recently added skills.

If a prospect has fewer skills listed than the number you selected, only the available skills will be endorsed.

Endorsements limit per account

Daily limits for this action are set in your LinkedIn account settings.

The endorsements limit counts per skill, not per prospect. So if you endorse 3 skills on one prospect’s profile, it counts as 3 endorsements.

Monitor LinkedIn automation statistics

To check the statistics of performed actions, go to the LinkedIn tab in the Statistics section of the campaign page. This page displays metrics for all tracked LinkedIn activities. Read more about LinkedIn statistics.

To review the overall metrics of your LinkedIn automation, go to the Reports dashboard. The LinkedIn tab provides data on LinkedIn activities for all your campaigns and accounts.

If you have a question that we haven't covered in this article, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!