How to use Snov.io LinkedIn Automation

Step 1: Find and save LinkedIn leads –>

Step 2: Create a sequence and add LinkedIn actions –>

Step 3: Choose a lead list –>

Step 4: Choose LinkedIn account and set schedule –>

Step 5: Launch automation and monitor statistics –>

Troubleshooting –>

Automated outreach on LinkedIn: Automatically visit profiles, like posts, send connection requests, and messages.

Extra account security: The price includes built-in proxies for LinkedIn account connection at no extra cost.

Personalized and unique messages: We’ve added Dynamic Content and Spintax features to LinkedIn campaigns as well.

Grow your SSI score during campaigns and track it directly in your LinkedIn account settings. This helps you safely increase daily limits for automated tasks.

Flexible LinkedIn slots for accounts: You pay for the slot, not the account—meaning you can change the connected LinkedIn account up to 3 times a month at no charge.

Multichannel campaigns (email + LinkedIn): LinkedIn tasks can also be added to email campaigns, making your outreach multichannel so you get more replies and engagement.

Step 1: Find leads on LinkedIn

To start off, you’ll need a list of leads. LinkedIn Prospect Finder extension for Chrome is an easy-to-use and powerful tool for collecting leads directly from LinkedIn.

You can automatically save leads with pre-verified emails and LinkedIn profile URLs from multiple pages of search results in just a few clicks.

The extension also extracts public prospect data, which you can use to personalize your messages and increase your chances of getting a reply.

Install LinkedIn Prospect Finder extension –>

Learn more ways to find leads on LinkedIn with Snov.io Chrome extension –>

Step 2: Create a sequence and add LinkedIn actions

The campaign editor –> allows you to create engagement scenarios that replicate how you would engage and contact leads on LinkedIn.

In the Sequence step, drag or click the LinkedIn element on the right side to add it to the sequence.

Click on a step in the sequence to select the action it will perform.

Here’s an example of a LinkedIn sequence with a breakdown of the included steps and actions.

Sequence step 1. View profile –>

The first natural step to engage with your leads is visiting their profile. This action will automatically visit LinkedIn pages of your recipients.

Sequence step 2. Like –>

This action will “like” the latest post on the recipient’s LinkedIn feed. By showing interest in the content they share or post, you increase your chances of connecting with them.

Sequence step 3. Follow –>

Using this action, you automatically subscribe to a recipient’s LinkedIn profile. Showing up in their followers list signals your interest in their updates and line of work.

In the sequence, it’s most effective to use the Follow after Like post.

This action will be skipped for profiles who limit followers in their privacy settings –> or for those you’ve previously subscribed to.

Sequence step 4. Delay –>

Add a waiting time before performing the next action to create a natural pause.

Sequence step 5. Connection request –>

After “warming up” your leads through profile views and likes, send them a connection request.

In your message, introduce yourself and explain why you want to connect. Provide value and a compelling reason for them to accept your request, while keeping it concise to fit within the 200-character limit.

Add built-in variables to dynamically personalize your messages based on the leads’ details. Incorporate spintaxes to ensure each message is unique.

Sequence step 6. Trigger –>

Add a conditional trigger to have a back channel  for a follow-up based on whether your connection request is accepted. Learn how trigger works here –>

Sequence step 7. Send LinkedIn message or Send email –>

For recipients who accept your connection request, you can send a LinkedIn message. For those who don’t accept, consider sending an email.

In your messages, focus on offering value to your lead and aim to start a conversation.

Step 3: Choose a lead list

In the next tab (Prospects) of the campaign builder, select a list containing your LinkedIn leads.

LinkedIn actions within your sequence are only possible for prospects who have a LinkedIn URL in their profile.

In sequences that have both email steps and LinkedIn actions, email filtering based on email status (do not send to) will be disabled.

Multichannel campaigns are only sent to valid, verified emails. If a lead has more than one valid email in their profile, campaign will only be sent to their primary email address.

Step 4: Choose sender accounts and set schedule

On the Sending options step, choose the sender accounts that will be used in this campaign.

1. an email account for sending emails
2. a LinkedIn account to perform LinkedIn actions.

Set tracking

You can enable tracking for clicks and opens in sequences with email steps. Snov.io automatically tracks replies and stops the sequence for leads who respond to any email or LinkedIn message within it.

Set campaign schedule

Scroll down to find the Schedule section. You can set the optimal time to perform LinkedIn activities when your leads are most likely to notice and reply, typically during their working hours.

Select a timezone based on your recipient’s location. The automation will follow the schedule you’ve set, performing actions only during the allowed time.

Step 5: Monitor LinkedIn automation statistics

To track the statistics of the actions performed, switch to the LinkedIn tab on the Statistics dashboard.

This page features reports for each key LinkedIn engagement metric (per selected timeframe) like Successful connections, Message replies.

Review this data to analyze how your sequence is performing and to track your campaign goals.

FAQs and troubleshooting

1. Why the LinkedIn automation isn’t working as expected?

If your LinkedIn sequence or some actions within an active campaign cannot be performed, there might be several reasons behind it. Here are some common reasons and potential solutions:

LinkedIn account connection:

When using automatic LinkedIn actions in your sequence, you may notice the campaign has “Connection lost” status.

It happens when Snov.io loses connection to your LinkedIn account and the LinkedIn actions in the sequence cannot be performed. To recover the lost connection and resume the LinkedIn automation, go to your LinkedIn account settings –> and reconnect it.

Daily limits:

LinkedIn sets daily and weekly limits on the number of connection requests –>, messages, and other activities you can perform. If you’ve reached these limits, you won’t be able to perform additional actions until the limit resets.

LinkedIn account restrictions:

LinkedIn may have placed temporary restrictions on your account due to unusual activity or violations of their policies. Check if there are any notifications or warning messages from LinkedIn regarding your account status. While your account is under any kind of restrictions, the automation cannot be performed.

Sequence settings:

Review the settings of your LinkedIn sequence. There might be a delay (waiting time) or the campaign could be on hold due to scheduling.

LinkedIn Message:

If you are trying to send LinkedIn messages, there are certain requirements to meet. You can only send messages to your connections, prospects who are already in your network, or those who have accepted your connection request within the sequence.

Technical issues on LinkedIn:

Occasionally, technical glitches or temporary issues on the LinkedIn platform can prevent Snov.io from performing actions successfully. Once normal operation is restored, the automation will continue to work as expected.

Prospects without LinkedIn URLs:

Ensure that the prospects in your list have LinkedIn URLs before starting the campaign. If the list contains many prospects with other social URLs, your campaign might not have enough eligible prospects to perform the actions on.

2. What does it mean when the action is shown as “skipped”?

In the sequence Overview, you may notice the status Skipped next to a LinkedIn step. This indicates the number of recipients for whom the action couldn’t be completed, usually due to Snov.io being unable to perform the action.

If an action in the sequence cannot be completed, we will make several attempts at intervals to perform it. If these retries are unsuccessful, the sequence will skip the action and proceed to the next step.

Here are some common reasons why LinkedIn actions might not be completed:

Specific to Profile view action:

• The recipient’s LinkedIn profile is set to private and cannot be viewed. 

Specific to the Send connection request action:

• It’s not possible to send a connection request because it was previously sent and is still pending or has been declined.
• The LinkedIn profile is already in your connections.
• Recipient’s LinkedIn profile doesn’t exist.
• You’ve reached the weekly invitation limit and received a warning from LinkedIn, or LinkedIn has already restricted your ability to send connection requests. This action cannot be performed until the weekly limit resets on Monday.
• A recipient has limited who can send them connection requests in their Linkedin privacy settings. 

Specific to the Like post action:

• If there are no posts in the recipient’s LinkedIn feed, the action cannot be performed.

Specific to the Send message action:

• It’s not possible to send a message if the recipient hasn’t accepted your connection request or isn’t a part of your LinkedIn connections.

If you have a question that we haven’t covered in this article, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We’re here to assist you!