How to set safe LinkedIn Automation limits

In this article, find a breakdown of the recommended daily limits for LinkedIn automation actions.

LinkedIn sets daily and weekly limits on activities you can perform. This directly impacts the number of actions (profile views, connection requests, and messages) you can automate safely.

If LinkedIn detects activity that is too frequent or repetitive, your account may face a block or a permanent ban.

When using LinkedIn automation in Snov.io, it's important to set safe action limits to avoid account issues.

Recommended LinkedIn limits by SSI score

We recommend using your LinkedIn SSI score as an indicator of what limits are safe to set.

Before increasing your daily limits, ensure your account is healthy first. A great way to measure this is through your Social Selling Index (SSI) score.

Social Selling Index (SSI) is one of LinkedIn’s key metrics. LinkedIn’s algorithm uses your SSI to judge how valuable your profile is. A higher score means your account can safely perform more actions.

✓ The maximum daily limit you can set in Snov.io is 50 actions per category. Treat this as an advanced setting — for most LinkedIn profiles, this volume is too high. Only use it when your SSI score is above 50–60 points.

You can monitor the SSI score and edit your action limits in LinkedIn account settings.

LinkedIn limits guideline

✓ Keep your limits at around 10 actions per day if your SSI score is below 20.

✓ Increase gradually by a few actions each week as your SSI improves.

✓ Once your SSI reaches 40 or higher, you can safely perform 30 requests or messages per day.

Start automation with safe recommended limits per your SSI score. LinkedIn will see steady growth rather than suspicious activity.

As your account warms up and your SSI score grows, gradually add more actions. Increase gradually and monitor SSI weekly before raising limits again.

SSI Score

Recommendation

Safe limits (actions/day per account)

10–20 points

Keep limits low while your account is new or inactive.

SSI score 10–20 → set each action limit to 10

21–40 points

Start increasing your automation limits slowly — by 5–10 actions per week.

SSI score 20 → 15 for each action
SSI score 30 → 20 for each action
SSI score 35 → 25 for each action

40–60 points

Your account has established credibility.

Increase limits further if performance stays healthy and you don’t receive warnings from LinkedIn.

SSI score 40 → 30 for each action
SSI score 50 → 35 for each action
SSI score 60 → 40 for each action

LinkedIn limits tips per action

Profile views/Likes

While these actions may seem low-risk compared to sending connection requests, it's crucial not to overdo them. LinkedIn’s security algorithm monitors all actions.

These activities count toward your overall daily action limits. If you spend your capacity on likes and views, you leave less room for your primary goal — connecting with new leads — and increase the total risk of account restriction.

Connection requests

LinkedIn is especially strict with the limit on connection requests, so be careful with this action.

This is considered a high-impact action, and exceeding safe limits will lead to a block.

Aim for a maximum of 30–35 connection requests per day. Even with a high SSI score, LinkedIn's official weekly limit for connection requests is often around 100–150 in total.

Messages

You can send LinkedIn messages to leads who have accepted your connection request, but that doesn't mean you can message everyone.

LinkedIn’s algorithm monitors the messages you send and how targeted they are. If you're sending cold messages to test responses from a new audience, it's best to stay within safer limits. If you're messaging 1st-degree connections, this is usually safer, as those are existing contacts.

How to scale your limits safely

To increase your sending limits safely, follow these tips when working in Snov.io.

The most important rule is gradual scaling. Check your SSI score to know when it's safe to increase your limit for automation actions.

Don’t set limits higher than your account can handle. LinkedIn's algorithm can detect sudden changes in account activity and block you.

Warm-up account

If your account has been inactive, warm it up before using automation: post content, comment on posts, and connect with more people from your industry.

The goal of the warm-up is to establish your presence and brand on LinkedIn before launching any campaigns. It will help to add automation without causing suspicion.

In addition, enable automatic warm-up for connected LinkedIn accounts.

When you start a campaign, it will automatically increase your connection requests until the daily limit reaches your goal. Your desired outreach volumes will be seen by LinkedIn as natural and usual.

Improve SSI score

Your SSI score increases when you actively use LinkedIn — engage with posts, connect with people, and get interactions on your profile. If your account stays inactive, your score will gradually decrease.

A higher SSI reflects a stronger reputation and a healthier account, allowing you to perform more daily actions without risk.

Here’s a checklist to increase your SSI score before you start outreach.

Complete every profile section—headline, summary, skills, and experience.
Publish at least one post per week.
Share original content with personal insights or industry expertise.
Connect with professionals in your industry, not just potential leads.
Comment on trending posts in your field.
Join relevant LinkedIn groups and events.

Snov.io automatically tracks the SSI of each connected account. Check your current score in Snov.io’s LinkedIn account settings. As you run outreach, monitor your SSI so you’ll know when it’s safe to raise your daily sending limits.

Use account rotation

Consistently using high limits on just one account will likely lead to a ban.

A safer way to increase your limits without risking a ban is by using LinkedIn rotation. It allows connecting multiple accounts to the same campaign.

In your campaign settings, you can add up to 5 LinkedIn sender accounts. Snovio will rotate them automatically and assign prospects equally to each account.

Account rotation increases your total daily volume while making it easier to keep each profile within recommended action limits. Learn how to use it.

Related articles:

Why LinkedIn accounts get restricted or blocked

How to connect LinkedIn accounts

How to use LinkedIn rotation

If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat.

Written by Taras Mykhailenko

17.10.2025

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