How to set safe daily limits for LinkedIn automation

In this article, you'll learn the recommended daily limits for LinkedIn automation actions.

Recommended daily limits for LinkedIn actions

Daily limits based on your SSI score

When using a LinkedIn automation tool, set safe action limits to protect your account from potential risks.

Recommended limits for LinkedIn actions

There isn't much official information on the exact number of actions LinkedIn allows per day.

If your LinkedIn profile is only a few months old or you haven’t used it much, it's best to begin with lower limits.

If you haven't been very active on LinkedIn and suddenly start sending 50 connection requests or messages, this spike in activity can trigger restrictions. Start with safe limits for the first couple of weeks after launching your campaign,

Profile views:

You can like posts and view profiles on LinkedIn, but you can't do it excessively. LinkedIn’s algorithm monitors both actions and tracks how naturally they are performed. If you’re trying to engage with a new audience, keep these activities within safe or moderate limits to avoid drawing attention to your account.

Safe: 10-20 per day.

Moderate: 30-40 per day.

Risky: 50 per day. 

Likes:

Liking posts may seem like a harmless activity, but it's not recommended to overdo it.

Safe: 10-20 per day.

Moderate: 20-30 per day.

Risky: 40-50 per day.

Connection requests:

LinkedIn is especially strict with the limit on connection requests, so be careful with setting it to high numbers.

If you want to send 100 connection requests per week, one account with safe limits will be enough. If you plan to send 200-300 requests per week, you'll need at least 2 or 3 accounts to handle this volume.

Consistently using high limits on just one account will likely lead to a ban.

To contact your list effectively, split it between email campaigns and LinkedIn outreach, or use multiple LinkedIn accounts in rotation within the same campaign.

Safe: 5-10 per day.

Moderate: 20-30 per day.

Risky: 40-50 per day.

What’s the weekly limit for connection requests?

LinkedIn doesn’t disclose the exact limit, but it’s safe to send up to 100-150 connection requests per week, which is around 20-30 per day.

Learn more on this topic in our blog.

Messages:

You can send LinkedIn messages to leads who have accepted your connection request, but that doesn't mean you can message everyone. LinkedIn’s algorithm monitors the messages you send and how targeted they are. If you're sending cold messages to test the response from a new audience, it's best to stay within safer limits.

Safe: 10-20 per day.

Moderate: 20-30 per day.

Risky: 40-50 per day.

Going over safe limits might not get you banned right away, but it’s still risky for your account.

When you first start your LinkedIn campaign, don’t send too many messages. Start with 5-10 messages a day, and then slowly increase by a few each week until you reach 20-30 messages per day.

Daily limits based on SSI score

We recommend checking your SSI score to know when it's safe to increase your limit for automation actions. You can monitor it for each of your connected accounts directly in your Snov.io settings.

Accounts with a higher SSI score can handle more activity without much risk. If your account is new or you haven't been very active, it's safer to stick to lower limits to avoid getting restricted.

Your SSI score increases when you regularly use the platform, interact with posts, and get engagement on your profile. If your account is inactive, your score will be lower.

A higher SSI score means your account can safely perform more actions and send more connection requests. We recommend increasing your daily limit to 40-50 actions only when your SSI score is 40 or higher.

SSI score reflects your LinkedIn account's reputation. Learn how you can improve it from our blog post.

Don't go over the recommended limits to avoid restrictions

Your manual activity on LinkedIn also counts toward your total limits. If you use the LinkedIn platform yourself, set lower limits for your automation.

A safer way to increase your limits without risking a ban is by using LinkedIn account rotation. It allows connecting multiple LinkedIn accounts to the same campaign for a higher combined limit.

Related articles:

Why LinkedIn accounts get restricted or blocked

How to connect LinkedIn accounts

How to use LinkedIn rotation

If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat.