550+ Spam Trigger Words To Avoid In 2019

Email has evolved a lot in the last decade, becoming a highly regulated and controlled technology, with new protocols and mechanisms between the sender and the recipient created each year.

How words trigger the spam filters

You don’t need to know the technical aspects and insider secrets when emailing your friends or colleagues, but it’s definitely a must if you run email campaigns (especially those with multiple email sequences).

The answer to why some or all of your email messages end up in the spam folder is actually pretty simple – spam words. Spam detection mechanisms use smart algorithms that track everything about you as a sender and your message as an email content, including SMTP server information, domain information, links and pictures in your emails, your recipients and more.

Related: How To Avoid The Spam Folder

The email content itself can land you in trouble even if your sender reputation is pristine. It’s not a secret that some of the words trigger email spam filters. These are called spam trigger words, and here we compiled an updated list of them for 2019 just for you. Explore the spam words list below.

Spam trigger words to avoid

Click on the letter to skip forward.

# A B C D E F G H
I J   K L M N P Q
R S T U V W X Y Z

Symbols & Numerals

0%
0% risk
777
99%
99.9%
100%
100% more
#1
$$$
100% free
100% satisfied
4U
50% off

A

Accept credit cards
Acceptance
Access
Access now
Access for free
Accordingly
Act Now
Act immediately
Action
Action required
Ad
Additional income
Addresses on CD
Affordable
Affordable deal
All natural
All new
Amazed
Amazing
Amazing offer
Amazing stuff
Apply here
Apply now
Apply Online
As seen on
At no cost
Auto email removal
Avoid
Avoid bankruptcy

B

Bargain
Be amazed
Be surprised
Be your own boss
Believe me
Being a member
Beneficiary
Best bargain
Best deal
Best price
Best offer
Beverage
Big bucks
Bill 1618
Billing
Billing address
Billionaire
Billion
Billion dollars
Bonus
Boss
Brand new pager
Bulk email
Buy
Buy now
Buy direct
Buying judgments

C

Cable converter
Call
Call free
Call me
Call now
Calling creditors
Can’t live without
Cancel
Cancel at any time
Cancel now
Cancellation required
Cannot be combined with any other offer
Cards accepted
Cash
Cash out
Cash bonus
Cashcashcash
Casino
Celebrity
Cell phone cancer scam
Cents on the dollar

Certified
Chance

Cheap
Check
Check or money order
Claims
Claim now
Claim your discount
Claims not to be selling anything
Claims to be in accordance with some spam law
Claims to be legal
Clearance
Click
Click below
Click here
Click now
Click to get
Click to remove
Collect

Collect child support
Compare

Compare now
Compare online
Compare rates
Compete for your business
Confidentially on all orders
Congratulations
Consolidate debt and credit
Consolidate your debt
Copy accurately
Copy DVDs
Costs
Credit
Credit bureaus
Credit card offers
Cures
Cures baldness

D

Deal
Dear [email/friend/somebody]
Debt
Diagnostics
Dig up dirt on friends
Direct email
Direct marketing
Discount
Do it now
Do it today
Don’t delete
Don’t hesitate

Dormant
Double your
Double your cash
Double your income
Double your wealth
Drastically reduced

E

Earn
Earn $
Earn extra cash
Earn money
Earn monthly
Earn from home
Earn per month
Earn per week
Easy terms
Eliminate bad credit
Eliminate debt
Email extractor
Email harvest
Email marketing
Exclusive deal
Expect to earn
Expire

Explode your business
Extra
Extra cash
Extra income
Extract email

F

F r e e
Fantastic
Fantastic deal
Fantastic offer
Fast cash
Fast Viagra delivery
Financial freedom
Financially independent
For free
For instant access
For just $ (some amount)
For just $xxx
For Only
For you
Form
Free

Free access
Free bonus
Free cell phone
Free consultation
Free DVD
Free gift
Free grant money
Free hosting
Free info
Free information
Free installation
Free instant
Free investment
Free iPhone
Free leads
Free Macbook

Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Freedom
Friend
Full refund

G

Get
Get it now
Get out of debt
Get paid
Get started now
Gift certificate
Give it away
Giving away
Great
Great deal
Great offer
Guarantee
Guaranteed

Guaranteed deposit
Guaranteed income
Guaranteed payment

H

Have you been turned down?
Hello
Here
Hidden
Hidden assets
Hidden charges
Hidden fees
High score
Home
Home based
Home employment
Home based business

Human growth hormone
Huge discount
Hurry up

I

If only it were that easy
Important information regarding
Important notification
In accordance with laws
Income
Income from home
Increase sales
Increase traffic
Increase your chances

Increase your sales
Incredible deal
Info you requested
Information you requested
Instant
Instant earnings
Instant income
Insurance

Insurance
Internet market
Internet marketing
Investment
Investment decision
It’s effective

J

Join millions
Join millions of Americans
Junk

L

Laser printer
Leave
Legal
Legal notice
Life
Life Insurance
Lifetime
Lifetime access
Lifetime deal
Limited amount
Limited number
Limited offer

Limited supply
Limited time
Limited time offer
Limited time only
Loan
Long distance phone offer
Lose
Lose weight
Lose weight spam
Lower interest rates

Lower monthly payment
Lower your mortgage rate
Lowest insurance rates
Lowest price
Lowest rate
Luxury
Luxury car

M

Mail in order form
Maintained
Make $
Make money
Marketing
Marketing solutions
Mass email
Medicine
Medium
Meet girls
Meet me
Meet singles
Meet women
Member
Member stuff
Message contains
Message contains disclaimer
Million
Millionaire
Million dollars
Miracle
MLM

Money
Money back
Money making
Month trial offer
More Internet Traffic
Mortgage
Mortgage rates
Multi-level marketing

N

Name brand
Never
Never before
New customers only
New domain extensions
Nigerian
No age restrictions
No catch
No claim forms
No cost
No credit check
No deposit required
No disappointment
No experience
No fees

No gimmick
No hidden
No hidden сosts
No hidden fees
No interests
No inventory
No investment
No investment required
No medical exams
No middleman
No obligation
No payment required
No purchase necessary
No questions asked
No selling
No strings attached
No-obligation
Not intended
Not junk
Not scam
Not spam
Now
Now only
Number 1
Number one

O

Obligation
Offshore
Offer
Offer expires
Once in lifetime
Once in a lifetime
One hundred percent free
One hundred percent guaranteed
One time
One time mailing

Online biz opportunity
Online degree
Online job
Online income
Online marketing
Online pharmacy
Only
Only $
Open
Opportunity
Opt in
Order
Order now
Order shipped by
Order status
Order today
Outstanding values

P

Passwords
Pennies a day
Per day
Per month
Per week
Performance
Phone
Please read
Potential earnings
Pre-approved
Presently
Price
Price protection
Print form signature
Print out and fax
Priority mail
Prize
Problem
Produced and sent out
Profits
Promise
Promise you
Purchase
Pure profits

Q

Quote

R

Rates
Real thing
Refinance
Refinance home
Refund
Removal
Removal instructions
Remove
Removes wrinkles
Request
Request now
Request today
Requires initial investment
Reserves the right
Reverses
Reverses aging
Risk free
Risk-free
Rolex
Round the world

S

S 1618
Safeguard notice
Sale
Sample
Satisfaction
Satisfaction guaranteed
Save $
Save money
Save now
Save big money
Save up to
Score
Score with babes
Search engine listings
Search engines
Section 301
See for yourself
Sent in compliance

Serious
Serious cash
Serious only
Serious offer
Shopper
Shopping spree
Sign up free today
Social security number
Solution
Spam
Special deal
Special discount
Special for you
Special offer
Special promotion
Stainless steel
Stock alert
Stock disclaimer statement
Stock pick
Stop
Stop calling me
Stop emailing me
Stop snoring
Strong buy
Stuff on sale
Subject to cash
Subject to credit
Subscribe
Subscribe now
Subscribe for free
Success
Supplies
Supplies are limited

T

Take action
Take action now
Talks about hidden charges
Talks about prizes
Teen
Tells you it’s an ad
Terms
Terms and conditions
The best rates
The following form
They keep your money — no refund!
They’re just giving it away
This isn’t a scam
This isn’t junk
This isn’t spam
This won’t last
Thousands
Time limited
Traffic
Trial

U

Undisclosed recipient
University diplomas
Unlimited
Unsecured credit

Unsecured debt
Unsolicited
Unsubscribe
Urgent
US dollars

V

Vacation
Vacation offers
Valium
Viagra
Vicodin
VIP

Visit our website

W

Wants credit card
Warranty
Warranty expired
We hate spam
We honor all
Web traffic
Website visitors
Weekend getaway
Weight
Weight loss
What are you waiting for?
What’s keeping you?
While available
While in stock
While supplies last
While you sleep
Who really wins?
Why pay more?
Wife
Will not believe your eyes
Win
Winner
Winning
Won
Work from home

X

Xanax

Y

You are a winner!
You have been chosen
You have been selected
Your chance
Your income
Your status

Z

Zero chance
Zero percent
Zero risk

Download this cheat-sheet to make sure you always have it handy. Please note, avoiding email spam trigger words won’t skyrocket your email deliverability to 100%, as there are still many factors that can trigger spam filters.

In case you’ve missed some of our latest articles on how to improve your email campaign stats and what rules to follow, here’s a quick list for you to double check:

  1. Use correct personalization in the email subject line, and make sure your personalization tags work properly.
  2. Use emojis in subject lines sparingly.
  3. Don’t enclose large attachments in your email campaign messages.
  4. Don’t use excessive HTML formatting.
  5. Check your domain’s reputation before sending.
  6. Always verify emails to improve deliverability and preserve sender reputation.

Good luck on your next campaign.

Want to test your email copy right now? Want to schedule a drip campaign for your list including triggered follow-ups? Want to try it for free? Try Snovio Drip Campaigns now.

14 Comments

  1. Downloaded and shared! Awesome list, guys.
    A good chunk of our emails still lands in spam, though.
    Could it be the attachments?

  2. many thanks for such an amazing list! it is really great but the spam rate is still very high. do you have any guesses why it happens so and how I can reduce it?
    thanks in advance.

  3. I knew that words can activate spam filters, but I didn’t think that SO MANY of them do! well done, Paul! many thanks for the list!

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