FAQ – LinkedIn Automation add-on

1. What is a LinkedIn Automation add-on? How do I benefit from using it in my sales process?

The LinkedIn Automation add-on lets you run outreach campaigns from your LinkedIn profile connected to Snov.io.

2. Is LinkedIn automation a separate add-on, or is it included in the Snov.io subscription?

LinkedIn Automation is an add-on to your main plan that requires an active subscription and is purchased separately.

You can buy it with a plan or add it anytime while your premium plan is active.

3. What actions exactly can I automate using LinkedIn Automation?

You can automate LinkedIn actions such as profile views, following profiles, requesting connections, liking posts, sending messages and InMails.

Read how to create a LinkedIn sequence in this knowledgebase article.

4. How Snov.io's LinkedIn Automation tool is different from other tools on the market?

Here's a summary of what our LinkedIn Automation add-on includes:

• The add-on includes your personal proxies for every connected profile
• It supports the rotation of LinkedIn accounts for safe scaling, meaning you can use multiple profiles for the same campaign
• The message editor supports Dynamic content and Spintax to personalize your communication
• It includes monitoring of your Social Selling Index in account settings
• It uses safe daily action limits and warm-up mode to ensure your profile doesn't get restricted
• The add-on is charged per slot, not per account, allowing you to switch connected profiles up to 3 times a month
• You can launch multichannel campaigns that combine email and LinkedIn actions

5. How does billing work for the LinkedIn add-on? Why do I have to pay for LinkedIn add-on again when I upgrade my plan?

The add-on is charged monthly at $69 per slot (enables the connection of one LinkedIn account). Since the add-on always requires a premium plan, its billing is tied to your main plan's.

When you renew or upgrade your plan, the billing period for your add-on (including all active slots) is also renewed. This keeps the add-on and your main subscription on the same billing cycle, ensuring uninterrupted automation.

If you're in the middle of the subscription, no problem — the add-on’s cost is prorated, so you only pay for the days left until your plan renews or ends.

The total cost of the add-on will depend on the number of LinkedIn accounts you want to connect. Learn more about add-on billing in this article.

6. Is it safe to use automation for my LinkedIn account?

Using any automation tool carries certain risks. What makes a difference is the amount of attention put into your account safety.

Our tool keeps your activity within LinkedIn guidelines and ensures it is not detected as suspicious. LinkedIn automation uses safe daily limits, a warm-up mode and location-based proxies to mimic your regular activity.

7. Is there a daily/weekly limit for automation actions?

Yes, LinkedIn sets daily and weekly limits on platform activities to ensure fair and meaningful usage.

This policy from LinkedIn directly affects your limits for automation in Snov.io, the number of actions you can perform. That’s why we apply safe daily limits to your accounts during automation. When doing LinkedIn outreach, use a "warm-up" approach to gradually increase your actions.

The limits for connection requests and messages are especially strict — you may be banned for exceeding the weekly invitation limit.

8. Why is my number of actions in automation limited?

LinkedIn limits user activity, especially connection requests and messages, and may ban users who exceed these limits according to their rules.

LinkedIn accounts in Snov.io automation operate under safe limits to protect your account and leave some room for your manual activities. This ensures that your account never exceeds the action limits and doesn’t get blocked.

As your SSI score improves, each account can handle up to 50 actions per day. Connect more profiles and use them in LinkedIn rotation to increase your total limits.

9. Can I connect multiple LinkedIn accounts to Snov.io?

Yes, you can connect as many accounts as you need for your outreach. For each account, you'll need a LinkedIn slot (charged monthly at $69/month).

LinkedIn slots are flexible and have prorated billing: you pay for the slot, not per account connection. This means you can change the profile connected to the slot up to 3 times a month. We use dedicated proxies for each account to ensure they have a unique footprint (so LinkedIn sees them as separate users).

10. Does LinkedIn add-on support account rotation within one campaign?

Yes, you can add multiple LinkedIn accounts to a single campaign and distribute recipients among them. The rotation speeds up your outreach and increases daily actions limit without risking your account safety.

Learn more about it in the knowledgebase article.

11. Do I need to set up proxies and server details myself or is it included in your add-on?

The LinkedIn add-on includes a dedicated proxy for each of your active slots. The proxy is personalized based on the location you select during the account connection.

12. Can LinkedIn automation affect my LinkedIn profile and organic engagement?

If you follow best practices, LinkedIn automation in Snov.io won’t harm your profile, but will gradually grow its engagement.

As a general rule, only increase your daily limits based on your SSI score and work on improving it.

Read what type of usage can lead to your account being blocked.

13. How can I improve my SSI score?

The Social Selling Index (SSI) reflects your account’s reputation in the LinkedIn network. It grows from quality engagement and consistent activity on the LinkedIn platform.

To boost your SSI score, focus on meaningful interactions, not just activity. This knowledge base article explains what factors improve your SSI score. LinkedIn automation safely grows your engagement through viewing profiles, following prospects from your list and liking posts.

14. Based on the number of activities performed per day, which combination of steps in the sequence yields the best results?

Multichannel sequences have the greatest potential — combine email, LinkedIn actions and InMail messages in the order you would engage with the lead yourself.

Add delays between sequence steps — no one likes being contacted in multiple places on the same day. 

Use conditional triggers to guide engaged leads through the right sequence path.

This means more touchpoints that nurture your lead and ensure a better chance of receiving a reply throughout the sequence.

15. Is there a dashboard for tracking replies and other statistics? 

While automation is active, monitor recipients who replied, opened, or clicked today or during another timeframe on the LinkedIn Reports dashboard.

In the filters at the top, set a time period, then click the number of recipients under the reply rate. You can see replies in each prospect’s profile, but to respond, go to your LinkedIn profile.

16. Can the LinkedIn automation integrate with other CRMs or tools beyond just the built-in Snovio CRM functionality?

LinkedIn Automation integrates with your Calendly account, so prospects can book meetings through links you add in your LinkedIn messages.

Besides Snov.io’s built-in CRM, you can also transfer the leads from the automation to your HubSpot or Pipedrive account using native integrations.

You can also access LinkedIn campaign analytics via API and sync the data into your reports or dashboards. For details, check the API documentation.

Otherwise, the LinkedIn Automation add-on is built to let you manage your LinkedIn outreach within a Snov.io app.