Oksana Havryliv

Content Expert at Snov.io

Oksana is an experienced content writer at Snov.io, with a background in linguistics that has helped her sharpen her analytical and research skills. She’s passionate about turning complex ideas into clear and engaging content.

Driven by curiosity about how people think and communicate, Oksana creates content that not only informs but also empowers readers to put their knowledge into practice.

Core themes:

Cold outreach

B2B marketing and lead generation

Human behavior and decision making

UX writing and information design

SEO and content strategy

Sales tools and automation

Education & Career Path

Oksana earned a degree in Translation Studies at Ivan Franko National University of Lviv. Her linguistic background shaped a strong focus on messaging, while her ongoing interest in psychology made her curious about what drives human choices. That combination naturally led Oksana to marketing, where both things matter.

Starting her career in copywriting and SEO in 2023, Oksana continued to explore why certain messages earn trust and others get ignored. That curiosity has deepened her marketing knowledge and shaped most of what she does today.

Oksana brings in ideas from linguistics, psychology, and UX to develop B2B growth content that helps teams move forward with confidence. She writes about cold outreach, automation, LinkedIn prospecting, and sales tools, keeping the reader in mind with every piece and delivering clear, well-structured guidance.

Education

Ivan Franko National University of Lviv

Translation Studies

Experience at Snov.io

Oksana has been at Snov.io for a year now, creating content that actually helps readers move forward. During this time, she has:

Written dozens of practical guides on outreach, sales automation, and LinkedIn prospecting
Applied market awareness and UX writing principles to share actionable copywriting tips for cold email and LinkedIn outreach
Conducted market research to identify and review the most effective sales tech stack tools
Created reader-first educational content focused on solving real campaign problems

Expertise

Cold outreach and email copywriting

Email deliverability

B2B lead generation

Sales automation

B2B content writing