Education & Career Path
Maria holds a background in English philology and linguistics, which shaped her instinct for clear, persuasive copy and a structured, detail-driven approach to communication.
She began her career at the intersection of language, AI, and product — first as an AI prompt engineer, then moving into product management and product marketing at an AI startup, where she:
- Built the email and lifecycle marketing function from the ground up
- Designed onboarding, retention, and win-back automations tied to product activation
- Drove double-digit lifts in activation and conversion
She went on to work as an independent email marketing consultant across B2B SaaS, e-commerce, and EdTech companies — helping them stand up sending infrastructure from scratch, recover lost revenue through RFM segmentation and reactivation programs, and reach strong inbox placement with near-zero spam complaints.
In 2025, she joined Snov.io, where she owns the full email program — bringing email from an underperforming channel into a reliable driver of acquisition and retention.
