Mariia Ivakhnenko

Email Marketing Specialist at Snov.io

Maria helps businesses turn email into a reliable growth channel through lifecycle strategy and rock-solid deliverability. She builds the systems behind high-performing email programs — subdomain architecture, segmentation models, automation flows, and monitoring dashboards — and writes the creative that runs inside them. Across B2B SaaS, e-commerce, and EdTech, she's handled it all: from spam-rate crises on multi-million-user platforms to standing up email infrastructure from zero.

Education & Career Path

Maria holds a background in English philology and linguistics, which shaped her instinct for clear, persuasive copy and a structured, detail-driven approach to communication.
She began her career at the intersection of language, AI, and product — first as an AI prompt engineer, then moving into product management and product marketing at an AI startup, where she:

Built the email and lifecycle marketing function from the ground up
Designed onboarding, retention, and win-back automations tied to product activation
Drove double-digit lifts in activation and conversion

She went on to work as an independent email marketing consultant across B2B SaaS, e-commerce, and EdTech companies — helping them stand up sending infrastructure from scratch, recover lost revenue through RFM segmentation and reactivation programs, and reach strong inbox placement with near-zero spam complaints.
In 2025, she joined Snov.io, where she owns the full email program — bringing email from an underperforming channel into a reliable driver of acquisition and retention.

Education

National University of Ostrava

Master's in English Philology

Experience at Snov.io

During her work at Snov.io, Maria applies her expertise in:

Lifecycle and retention strategy across the full customer journey
Email deliverability and sender reputation (SPF, DKIM, DMARC, subdomain architecture)
Engagement-based segmentation and list hygiene
Marketing automation and triggered email flows across multiple languages
Email compliance (GDPR, CAN-SPAM, CASL)
Analytics, monitoring, and deliverability dashboards

Her mission is to help Snov.io become a trusted resource for B2B marketers, sales professionals, and founders by treating email as a system — one built on healthy infrastructure, smart segmentation, and creativity that earns attention instead of complaints.

Expertise

Email Marketing

Lifecycle Strategy

Deliverability

Marketing Automation

Segmentation

A/B Testing

Email Copywriting

Compliance

Email Analytics